[SxSW 2012] Part V: Brands as APIs
trigger/isobar goes to SxSW[trigger/isobar goes to SxSW] Uno de Waal: SxSW Interactive is primarily a conference attended by the tech-set. However, SXSW also sees a lot of people attending from the non-technical side, such as branding, strategy and marketing. Often the two overlap, and often we need different metaphors from different industries to explain things. The most interesting of these metaphors came from the brands as APIs, content publisher discussions and the way we measure ROI in social media talks.

[13 Mar 2012 10:09]

[2011 FIPP Congress] Magazines: the medium of the future
New Media FIPP Blog[New Media FIPP Blog] Rose Cohen: Despite the drive towards digital media, worldwide research consistently demonstrates that magazines are still the medium consumers trust the most and are inspired by. Nicholas Coleridge, VP of Condé Nast International, UK made this message abundantly clear in his presentation to delegates on the second day of the 38th annual FIPP World Magazine Congress in New Delhi, India, this week.

Comments [2] [13 Oct 2011 10:39]

[2011 FIPP Congress] Fresh from FIPP: Incredible India and ePublishing today
New Media FIPP Blog[New Media FIPP Blog] Rose Cohen: The first FIPP World Magazine Congress was held in Paris 38 years ago. Now, in 2011, it has made its way to India for the first time (or as Aroon Purie, chairman of FIPP, put it in his opening address: “It’s about time”).

Comments [2] [12 Oct 2011 13:02]

Two hundred, young, bright minds in one place
Abey Mokgwatsane[Abey Mokgwatsane] I was at the Mail & Guardian Top 200 South Africans launch last week. I was there because I was fortunate enough to make the list in this year’s business category. This, however, is not about me; it’s about the incredible people I met that day. I mean, what else could I ask for? Two hundred, young, bright minds in one place.

Comments [17] [15 Jun 2011 12:52]

What’s in a name?
Marion Scher[Marion Scher] When I started out as a freelancer 100 years or so ago that’s what I was - a freelance journalist. No one queried that title or said “Is that all you do?” other than some family members enquiring as to when I would be getting a proper job!

[16 Sep 2010 13:29]

[Discovery Invest Leadership Summit] Knowledge on a silver platter
Dale Imerman[Dale Imerman] Want to learn the secrets influential leaders are sharing about challenges facing the world economy, business, government and society? In a series of blog posts, I’ll serve you all the knowledge I got from the Discovery Invest Leadership Summit - on a silver platter.

Comments [1] [16 Aug 2010 14:00]

The good comes with the bad
Gill Moodie[Gill Moodie] Like Paris Hilton, I had occasion to frequent a South African court house this past week. It might have been a simpler affair if I too had been nicked on the wrong side of a dagga cloud but, alas, I was paying a traffic fine for a lapsed car-licence disc.

Comments [3] [07 Jul 2010 13:31]

[WWDC] Day two – a far more serious affair
anice hassim[Anice Hassim] SAN FRANCISCO: Day two, Tuesday, 8 June 2010, was a far more serious affair at WWDC, with the 5200 developers buckling down to soaking up as much time as they can with the some 1000 Apple engineers on site here at Moscone West.

Comments [2] [09 Jun 2010 10:05]

Beware of the Internet – it’s not as big a world as you think
Marion Scher[Marion Scher] Recently I judged a journalism award for a large pharmaceutical company based on a very serious health issue. Most of the entries were of a very high standard and I was enjoying being educated with the latest news on the fight against this illness. That was, until I got to the final entry.

Comments [1] [17 May 2010 12:25]

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