IAB Bookmarks Awards and Summit 2019

Dr Nikolaus Eberl

2010 FIFA World Cup

Dr Nikolaus Eberl is the author of BrandOvation™: How Germany won the World Cup of Nation Branding and The Hero's Journey: Building a Nation of World Champions. He headed the Net Promoter Scorecard research project on SA's destination branding success story during the 2010 FIFA World Cup, co-authored the World Cup Brand Ambassador Program 'Welcome 2010' and was chairperson of the inaugural 2010 FAN World Cup. Email and follow @nikolauseberl.

Will Nematandani’s vision prevail beyond 2020?
As the European football leagues wound up their 2009/10 season recently, events took a tragic turn in the Turkish capital of Istanbul, when hundreds of Fenerbahçe supporters poured onto the pitch after the final whistle was blown to briefly celebrate their team’s 18th league title.

Comments [1] [01 Jun 2010 12:19]

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