Johanna McDowell's blog

The inside track of AdForum's twice-annual World Summits

Johanna McDowell counsels clients and agencies around expectations in the advertising, marketing process. She is CEO of the Independent Agency Search and Selection Company (IAS), a division of black-owned marketing services group Mazole Holdings. Contact Johanna on tel +27 (0)10 594 0281, email her at and follow her on Twitter at @jomcdowell.
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[AdForum Worldwide Summit] Day five in the Big Apple

22 Oct 2012 10:32:00
NEW YORK CITY: Day 5 of the 2012 AdForum Worldwide Summit started off at M&C Saatchi New York.

A brilliant presentation on entrepreneurialism and coming prosperity from one of the gurus in the US, followed by an update on Saving Europe – a campaign led by Moray McClennan, worldwide CEO for Saatchi, in his role as president of European Association of Communication Agencies and then the announcements of the new agency and new team in New York.

M&C Saatchi now has 26 offices in the world, the most recent opening (re-opening) being in New York city. Very impressive morning and spot on timing.

Moving on to McCann – meeting with Nick O Brien, worldwide CEO, who updated us on the past turbulent two and a half years at McCann as he brings lots of change and innovation to the world’s oldest network established 100 years ago this year. Looks like he is on the right track and certainly the changes we have seen in South Africa mirror the changes in many other offices of McCann in the world. Watch this space!

Ending the day at iCrossing, a very strong digital and data agency, now owned by Hearst Publishing – themselves a long term player in the publishing industry worldwide.

And so that was the summit this year. One of the best ones the IAS has attended to date – it was my fourth in New York – and certainly so stimulating that it will provide food for thought for the next 12 months!

Please be in contact with me in the coming weeks should you need any further input or feedback on the Summit.

Best to all,

For more:The AdForum Worldwide Summit is a unique and highly focused event for leading Agency Search consultants from markets around the world, to meet and interact with agency network CEO’s and management teams from all disciplines including creative, media, digital, PR, direct, marketing services and more.

Agencies that consultants will visit include: Ogilvy, Saatchi & Saatchi, Fred & Farid, Buzzman, Euro RSCG, BETC Network, Publicis Groupe, hosted by Group CEO Maurice Levy, Herezie, Proximity and BBDO

[22 Oct 2012 10:32]

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martink smith
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Posted on 22 Nov 2012 21:20
martink smith
A great blog with great information.
Posted on 22 Nov 2012 21:25
Elaine Turner
Elaine Turner
Nice share, thanks for all your updates which kept us connected with the summit. Keep sharing.
Posted on 14 Dec 2012 14:51
Irene Konak
Irene Konak
thanks for update
Posted on 27 Sep 2013 20:17
Jade Angela Carstens
Jade Angela Carstens
Would love to have been part of this summit, sounds very interesting!
Posted on 24 Aug 2018 08:32