Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

The Whopper Detour campaign. Image supplied.

Warc Rankings Creative 100 announced

3 Mar 2020

Want instant branded content?

Want instant branded content?

Bizcommunity.com 2 Mar 2020

Image source: Gallo/Getty Images.

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

All the winners. Photo credit: Margarita Corporan.

2020 One Screen Short Film Festival winners announced

26 Feb 2020

Loeries 2020 moves to Johannesburg with an expanded format

Loeries 2020 moves to Johannesburg with an expanded format

Loeries 25 Feb 2020

'Bee-washing' hurts bees and misleads consumers

'Bee-washing' hurts bees and misleads consumers

Lila Westreich 24 Feb 2020

David Adjaye, Cai Guo-Qiang to receive 2020 Isamu Noguchi Award

David Adjaye, Cai Guo-Qiang to receive 2020 Isamu Noguchi Award

21 Feb 2020

WTM Africa continues commitment to advance sustainable travel in 2020

WTM Africa continues commitment to advance sustainable travel in 2020

20 Feb 2020

Burger King’s Fernando Machado

#CannesLions2020: First speakers and sessions announced

20 Feb 2020

De Villiers and daughter, Hayley.

#BehindtheSelfie with... Doug De Villiers, leader of Deloitte Africa's advertising portfolio

Leigh Andrews 19 Feb 2020

Africa wired: E-commerce offers fresh opportunities for young traders

Africa wired: E-commerce offers fresh opportunities for young traders

Yun Shi 18 Feb 2020

Calling all African fashion designers: Scouting for Africa project launched

Calling all African fashion designers: Scouting for Africa project launched

18 Feb 2020

Adidas and Ikea lead 2020 sustainable cotton ranking

Adidas and Ikea lead 2020 sustainable cotton ranking

13 Feb 2020

Strengthening the African art ecosystem - Q&A with Cape Town Art Fair director, Laura Vincenti

Strengthening the African art ecosystem - Q&A with Cape Town Art Fair director, Laura Vincenti

Ruth Cooper 13 Feb 2020

SA's 2Engage plans for further growth in Africa and abroad

SA's 2Engage plans for further growth in Africa and abroad

12 Feb 2020

Image source:

New research: Face-to-face meetings most effective for business success

10 Feb 2020

Standard Bank Gallery to showcase 54 unique artworks from the continent

Standard Bank Gallery to showcase 54 unique artworks from the continent

10 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation acquires loyalty business from Tritech Media

4 Feb 2020

NPO aims to make history again this 50th anniversary of Earth Day

NPO aims to make history again this 50th anniversary of Earth Day

3 Feb 2020

Mango's standalone fashion stores have returned to SA

Mango's standalone fashion stores have returned to SA

31 Jan 2020

Sports sponsorship market to record strongest growth [report]

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Bic reveals the winners of the Art Master Africa Competition

Bic reveals the winners of the Art Master Africa Competition

28 Jan 2020

Image source: Gallo/Getty Images.

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

2020 competition to design emergency operations centre in Africa launched

2020 competition to design emergency operations centre in Africa launched

27 Jan 2020

Scan Display Rwanda delivers seamless solution at AIDS conference

Scan Display Rwanda delivers seamless solution at AIDS conference

Scan Display 27 Jan 2020

Inaugural Storytellers Gala to celebrate 100 years of radio

Inaugural Storytellers Gala to celebrate 100 years of radio

24 Jan 2020

#BFGlobal500: Amazon breaks $200bn mark, still world's most valuable brand

22 Jan 2020

Grand Prix winning campaign; Fox Cricket.

Effective Use of Tech winners announced for Warc Media Awards 2019

22 Jan 2020

Katrin Robertson, CEO of BlowUp media.

Head judge announced for World Out of Home Organisation Awards

21 Jan 2020

NYF Advertising Awards announces Financial Category executive jury for 2020

NYF Advertising Awards announces Financial Category executive jury for 2020

21 Jan 2020

Let's do Biz