Advertising News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

More news

Tham Khai Meng, chief creative officer, The Ogilvy Group and John Seifert, chief executive, The Ogilvy Group. © .

Ogilvy announces new chapter

5 Jun 2018

Kwese TV secures top brands for world cup sponsorships

Kwese TV secures top brands for world cup sponsorships

30 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

#AfricaMonth: Will you be part of the quarter-of-a-billion-hustle?

Cobus van Zyl 24 May 2018

Swati Bhattacharya, Nicolas Courant, Sebastian Padilla and Fabian Frese. Images supplied.

Jury presidents for Loeries 2018 announced

17 May 2018

#OneShow2018: SA EXCLUSIVE with Burger King!

Ann Nurock 16 May 2018

#AfricaMonth: Africa's youth are living in a time of renaissance

#AfricaMonth: Africa's youth are living in a time of renaissance

Natasha Omokhodion-Banda 15 May 2018

Duke's YPO Africa campaign drives membership on African continent

Duke's YPO Africa campaign drives membership on African continent

Duke Advertising 14 May 2018

Kevin Swanepoel, CEO of The One Club for Creativity.

#OneShow2018: Better representation across the board

Ann Nurock 8 May 2018

PF Jones/SABC1.

Favourite African adverts - Wes Phelan

8 May 2018

How a better understanding of the seven ages of appetite could help us stay healthy

How a better understanding of the seven ages of appetite could help us stay healthy

Alex Johnstone 7 May 2018

Mbithi Masya, film director at Fat Rain Films, Kenya.

Celebrating African storytelling and craft

Louise Marsland 26 Apr 2018

LIA and Gorilla Doctors announce new global competition

LIA and Gorilla Doctors announce new global competition

23 Apr 2018

Ciclope Africa shone a light on local craft work

Ciclope Africa shone a light on local craft work

Louise Marsland 20 Apr 2018

(c) Ventsislav Bratovanov -

The line between news and advertising is blurring, according to study

20 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.

CMO Growth Council launched by Cannes Lions and ANA

17 Apr 2018

Classifieds app raises funding to expand in Africa

Classifieds app raises funding to expand in Africa

13 Apr 2018

Faithie © –

Why and how to add ephemeral content to your marketing strategy

Leigh Andrews 12 Apr 2018

All the Ciclope Africa 2018 winners

All the Ciclope Africa 2018 winners

11 Apr 2018

SA adman feared abducted in Rwanda

SA adman feared abducted in Rwanda

29 Mar 2018

'Frozen' billboard for Castle Lite Draught.

'Frozen' Castle Lite billboard in Tanzania sends chills

23 Mar 2018

Happiness campaign from APA Insurance

Happiness campaign from APA Insurance

20 Mar 2018

Zeitz MOCAA Museum, Cape Town, South Africa.

Ciclope Africa deadline extended

19 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries Africa Middle East partners with AB InBev Africa on creative networking function in Nigeria

Loeries 5 Mar 2018

Human rights activist Annie Raman on Fort Review.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Let's do Biz