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Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

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Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

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Image source: Gallo/Getty Images.

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Image source: Gallo/Getty.

How Uganda is using old and new laws to block activists on social media

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Empowering news organisations through technological innovation

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A newspaper stand is seen in Mwanza, Tanzania, on September 19, 2015. Tanzania is currently considering legal amendments that could negatively affect press freedom. Credit: CPJ/AFP/Daniel Hayduk.

Onslaught against press freedoms in Tanzania

26 Aug 2019

Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, addressing the DStv Seminar of Creativity. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Check the stereotypes in your creativity

Leigh Andrews 23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Our responsibility of better representation in advertising, media

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Image credit: Teemu Paananen on Unsplash.

5 ways to make your event pay with social media

Talitha Spykerman 21 Aug 2019

Image source: Gallo/Getty.

'Troubling' erosion of press freedom in certain SADC states

19 Aug 2019

Image credit: Simon Steinberger from Pixabay.

Facebook can now fact-check news in African languages

Shereesa Moodley 16 Aug 2019

Image source: Gallo/Getty.

Africa's digital potential

Ime Archibong 14 Aug 2019

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African Digital Media Awards 2019 finalists

13 Aug 2019

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New media is misrepresenting women in Africa: what feminists can do

Sharon Adetutu Omotoso 8 Aug 2019

Image source: Gallo/Getty.

WhatsApp played a big role in the Nigerian election. Not all of it was bad

Nic Cheeseman 29 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

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Leigh Andrews 26 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation

#FB@15: Inside Facebook's 4 Cs for innovation

Elouise Kelly 23 Jul 2019

Image source: Gallo/Getty.

AFCON 2019 gets Africa talking on social media

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Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

#AfricaLeads: Africa poised for substantial growth

Louise Marsland 10 Jul 2019

Image source: Gallo/Getty.

Two days left to enter African Digital Media Awards 2019

10 Jul 2019

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising set to account for more than 50% of global adspend by 2021

8 Jul 2019

Creating community on Facebook Groups

Creating community on Facebook Groups

Colleen Barrella 5 Jul 2019

Instagram, the new marketing hub for business growth

Instagram, the new marketing hub for business growth

Refilwe Monyai 4 Jul 2019

Global Ad Trends report reveals slowdown in social ad growth

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

The power of social media and influence in today's 4th Industrial Revolution

The power of social media and influence in today's 4th Industrial Revolution

Nokwanda Ndashe 1 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

The fruit of your coins

Facebook's Libra has staggering potential - state control of money could end

Gavin Brown 27 Jun 2019

Five skills to help you connect with your social media audience

Five skills to help you connect with your social media audience

Zubeida Goolam 13 Jun 2019

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