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GLOBAL

Tailoring the customer experience boosts online sales
Tailoring the customer experience boosts online sales

Annual online retail or "e-tail" sales now exceed $19 billion in Canada, AUS$21 billion in Australia, US$410 billion in the United States and US$1 trillion in China...

By Michael J. Armstrong and Narongsak (Tek) Thongpapa 31 Oct 2017

SOUTH AFRICA

#EntrepreneurMonth: A premium African surf brand with global appeal
#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

UNITED STATES

Report reveals customer aftermarket is afterthought for manufacturers
Report reveals customer aftermarket is afterthought for manufacturers

A new report reveals discrepancies in how manufacturers and retailers view and approach post-purchase revenue, profit and relationship-building opportunities in the aftermarket service sector...

12 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

SOUTH AFRICA

Four tips for selling your product on Amazon
Four tips for selling your product on Amazon

Whether you own the company that produces the goods or you're just a retailer, one of your major aims is to ensure that you sell as much as possible of that product...

Issued by Naija Writers’ Coach 25 Jul 2017

SOUTH AFRICA

A selection of Sacatelle's branded bags.
#CSIMonth: The sustainability of bag advertising

Sacatelle founder, Ikey Bensimhon talks about the brand sustainability of bag advertising - they're walking billboards, when you think about it - and the success of branded bags in a world that's slowly moving away from disposable plastic...

By Leigh Andrews 11 Jul 2017

UNITED STATES

Catalina launches purchase-based digital coupon solution
Catalina launches purchase-based digital coupon solution

Personalised digital media company Catalina is introducing to the US a new purchase-based digital coupon...

29 Jun 2017

GLOBAL

Nadeshda Goettmann ©
McDonald's reports higher earnings on strong US, China

NEW YORK, United States - McDonald's reported higher first-quarter earnings Tuesday on better performance in key regions, including the United States and China...

28 Apr 2017

SOUTH AFRICA

Victoria Beckham's line is seen for sale at Target on April 10, 2017 in New York.
Posh on a budget: Victoria Beckham teams up with Target

NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed...

11 Apr 2017

SOUTH AFRICA

(c) Panithan Fakseemuang -
eBay founder pledges US$100m for global journalism

WASHINGTON - eBay founder Pierre Omidyar's philanthropic foundation pledged Wednesday to donate $100 million over three years to support "independent media and investigative journalism" worldwide, while tackling "misinformation and hate speech"...

6 Apr 2017

SOUTH AFRICA

Shoppers desire degree of control over retail technology
Shoppers desire degree of control over retail technology

Consumers are most willing to engage brands with new technology if they feel that they are in control of their experience...

3 Apr 2017

SOUTH AFRICA

Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests in a variety of areas, including food, fashion and travel ()
Pinterest lets phones spy eye-catching items

SAN FRANCISCO - Pinterest on Wednesday infused more machine smarts into its online bulletin boards, pushing harder into e-commerce by enabling people to use smartphones to identify products they might wish to pursue...

9 Feb 2017

UNITED STATES

With 'smart fitness watch', Fitbit eyes new players
With 'smart fitness watch', Fitbit eyes new players

LAS VEGAS - Fitbit on Tuesday unveiled its 'smart fitness watch', aiming to get into the growing smartwatch segment with upgraded fitness tracking features...

7 Jan 2016

UNITED STATES

New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams
New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams

NEW YORK CITY, US: New York Festivals Torch Awards has announced the 2015 Finalist Teams who will compete in the 60-Second Spot Challenge taking place in New York City on 20 May...

16 Apr 2015

UNITED STATES

New York Festivals Torch Awards announces the 2015 Jury
New York Festivals Torch Awards announces the 2015 Jury

NEW YORK CITY, US: New York Festivals Torch Awards announced the 2015 Jury...

7 Apr 2015

UNITED STATES

From start-ups to Apple: Why everyone needs market research
From start-ups to Apple: Why everyone needs market research

The two most famous stories about market research are used as arguments against it...

By Rob Granader, via Ashlan Bonnell 2 Apr 2015

UNITED STATES

The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015

UNITED STATES

89 finalists selected in INMA Awards 2015 competition
89 finalists selected in INMA Awards 2015 competition

DALLAS, US: The International News Media Association (INMA) has announced 89 finalists in the INMA Awards 2015 competition. The annual competition rewards global excellence in sales and marketing among media companies...

5 Mar 2015

UNITED STATES

Latest emerging trends in market research
Latest emerging trends in market research

WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit...

By Caitlin Stewart, courtesy Ashlan Bonnell 26 Jan 2015

UNITED STATES

Midas Awards reveals inaugural Brand Rankings Report
Midas Awards reveals inaugural Brand Rankings Report

NEW YORK CITY, US: MasterCard, Absa, Citibank Top the List.

20 Jan 2015

UNITED STATES

New York Festivals 2015 Torch Awards open for entries
New York Festivals 2015 Torch Awards open for entries

NEW YORK, CITY, US: The 2015 Torch Awards is now open for entries...

13 Jan 2015

UNITED STATES

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

UNITED STATES

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

UNITED STATES

How to determine if there is a market for your business
How to determine if there is a market for your business

WASHINGTON, DC, US: Knowing whether or not your product is something that will sell is one of the biggest questions in marketing...

By Caitlin Stewart, via Ashlan Bonnell 21 Nov 2014

UNITED STATES

Interview: Michael O'Rourke, President, New York Festivals
Interview: Michael O'Rourke, President, New York Festivals

NEW YORK, US: New York Festivals International Advertising Awards has honoured the World's Best Advertising since 1957. Here are some insights from Michael O'Rourke,President, New York Festivals.

7 Nov 2014

UNITED STATES

Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising

NEW YORK, USA: The Global Awards competition has announced the 2014 shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

27 Oct 2014

UNITED STATES

OMMA finalists announced
OMMA finalists announced

NEW YORK CITY, US: On 1 October MediaPost will honour great online advertising campaigns, websites and executions at the OMMA Awards Dinner & Cocktail Party in New York City.

11 Sep 2014

UNITED STATES

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014

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