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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

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Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.

SA as a launchpad for talking to Africans in Africa

Gau Narayanan 21 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Emerging technologies harnessed for economic development of Africa

Emerging technologies harnessed for economic development of Africa

19 Feb 2018

The next step in your marketing? You're probably already using it

The next step in your marketing? You're probably already using it

Adam Howatson 19 Feb 2018

Why it's time to reevaluate your customer communication, starting with email

Why it's time to reevaluate your customer communication, starting with email

Wynand Smit 13 Feb 2018

Africa CEO Forum 2017.

Powering competitiveness in Africa

12 Feb 2018

Personal branding: The value of a platform

Personal branding: The value of a platform

Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset

The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling 7 Feb 2018

New Africa-wide initiative will create jobs

New Africa-wide initiative will create jobs

7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

Embrace digital but ignore traditional media at your peril

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini 1 Feb 2018

Tell the authentic stories of Africa

Tell the authentic stories of Africa

Moliehi Molekoa 31 Jan 2018

Pixabay via .

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Godfrey Sserwamukoko, MD, iWayAfrica Uganda.

#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

Louise Marsland 24 Jan 2018

What travel marketers need to know about Facebook's News Feed change

What travel marketers need to know about Facebook's News Feed change

Natalia Rosa 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

Closing the wealth gap in Africa

Closing the wealth gap in Africa

Kingsley Ighobor 9 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

8 Jan 2018

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