Daniel Thebe presenting at #CEM19. Yes, Darth Vader music played as he walked on stage
#CEM19: How to eff-up early in business, then recover

Daniel Thebe, founder of Isidima Brands Multimedia and Uhuru Consumer Electronics, explained his five phases of career growth so far at the 2019 CEM AfricaSummit, issuing advice and learnings for those looking to follow in his footsteps as a young entrepreneur from Khayelitsha...

By Leigh Andrews 12 Aug 2019

#CEM19: Once you've lost consumers' trust, how do you re-establish it? KPMG responds
#CEM19: Once you've lost consumers' trust, how do you re-establish it? KPMG responds

Ignatius Sehoole, CEO of KPMG SA's honest keynote presentation at the 8th annual CEM Africa Summit was a highlight for many. He said, "We know where we are, we know how we got here, and we have started our journey of renewal. Our ongoing task is to re-establish trust of the SA business community and society." Here's how they're doing so...

By Leigh Andrews 5 Aug 2019

Ackermans extends its body positive 'I am me' campaign with nude colour lingerie collection
Ackermans extends its body positive 'I am me' campaign with nude colour lingerie collection

Ackermans is once again shaking up the country with its latest nude colour lingerie campaign; a natural progression of the retailer's "I Am Me" (#iamme) movement...

Issued by Ackermans 29 Jul 2019

Kurt Minnaar of Dreamer Education.
#FairnessFirst: From textbooks to hip-hop; disrupting education for the Gen Z student

Kurt Minnaar is a teacher with a difference. Dreamer Education, an NGO started with his wife and a little help from his friends in the creative industry, is revolutionising the way basic foundation phase mathematics skills are being taught by incorporating music and rhythm - you can also play a part...

By Leigh Andrews 29 Jul 2019

Image via .
#FairnessFirst: SuperSport's Springboks ad shows SA is stronger together

In a week where nation-building was top of mind as we both celebrated Mandela Day and mourned the passing of Johnny Clegg, a certain South African sport-supporting ad also gave us all the feels...

By Leigh Andrews 22 Jul 2019

Screen grab from Nike's 'Never Stop Winning' ad.
#FairnessFirst: Nike just does it again - this time standing strong for equal pay

Nike's recent run of 'Dream Crazy' ads have won more than just global recognition for their strong push towards inclusion and equality - they're also proving that brands really do make more consumer impact when they put consumer's causes first and foremost...

By Leigh Andrews 15 Jul 2019

Spotlight on the 5050 by 2020 initiative and Phumzile Mlambo-Ngcuka's insights at the Women Deliver conference.
#FairnessFirst: Are we on track for 50/50 by 2020?

With gender equality more under the spotlight last year than ever before, many in the marketing and entertainment industry pledged '50/50 by 2020'. With just six months to go before 2020 is a reality and no longer a mythical spot in the future, are those goals on track? Phumzile Mlambo-Ngcuka, head of UN Women, shared insights at the recent Women Deliver conference...

By Leigh Andrews 8 Jul 2019

Who will take home this year's Cannes Lions Glass: The Lion for Change awards?
#FairnessFirst: #CannesLions2019 roars for gender equality

The Cannes Lions International Festival of Creativity is officially underway, with awards being announced nightly from 17 to 21 June 2019. But keep your eyes peeled until the end, as The Glass Lion for Change, announced in the final ceremony of the week, is one of the most hotly contested awards - here's why we're hoping to see Caster Semenya and Phumzile Mlambo-Ngcuka shine...

By Leigh Andrews 17 Jun 2019

#FairnessFirst: Creating a safe space to interview children
#FairnessFirst: Creating a safe space to interview children

With #YouthMonth underway and #ChildProtectionWeek fresh on the media's agenda, what better time to put the focus on how to more ethically report on children's issues? Here's my final report back from Media Monitoring Africa and the UCT Children's Institute's media workshop on 22 May at the Doubletree Hilton...

By Leigh Andrews 10 Jun 2019

Image source: Gallo/Getty.
#FairnessFirst: A picture tells a thousand words, but should it?

People are never just a means to your journalistic end, especially when it comes to children. Their stories are our work, and when you work to add their authentic voices, it automatically changes the angle of the story for the better. But what about images of children in news articles? Media Monitoring Africa and the UCT Children's Institute media workshop on 22 May at the Doubletree Hilton...

By Leigh Andrews 3 Jun 2019

#FairnessFirst: Refreshing the legalities of ethical reporting on children
#FairnessFirst: Refreshing the legalities of ethical reporting on children

With #YouthMonth just around the corner, what better time to put the focus on how to more ethically report on violence against children?

By Leigh Andrews 27 May 2019

A screen grab from VML's rebranding work for Edgars with Sho Madjozi, to better reflect the client and consumers.
#DigitalAgencyShowcase: Better reflecting the true SA client and consumer with VML

In what's become known as the most diverse and inclusive session of the Red & Yellow School's #digitalagencyshowcase, VML South Africa's marketing director Loki Magerman was joined by Tumelo Popela, Jason Kubheka and Louise Steenpoorte in showcasing how their work gets to the true heart of the SA consumer...

By Leigh Andrews 20 May 2019

A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium...

By Leigh Andrews 13 May 2019

Image source: Gallo/Getty
#FairnessFirst: Tips to enhance belongingness in your workplace

There's been renewed emphasis on issues of inclusion and diversity in the corporate and advertising world lately, but that often leads to a sense of being the 'first, only or different' - at least in the early stages. That's a lonely place to be. Here's how to enhance a sense of belonging in your workplace...

By Leigh Andrews 6 May 2019

Lauren Beukes, pics via Creative Mornings Cape Town on .
#FairnessFirst: Lauren Beukes on enhancing your own creativity through inclusivity

Award-winning, best-selling South African novelist Lauren Beukes, who also writes comics, screenplays, TV shows and started out in journalism, was speaker of the April Creative Mornings Cape Town talk at new venue, AAA School. Amongst other things, she shared five tips on the power of inclusivity in enhancing your creativity...

By Leigh Andrews 29 Apr 2019

#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor
#FairnessFirst: Don't forget age and experience as a diversity and inclusion factor

The industry's lack of diversity and inclusion was made notably clear by last year's #TimesUp movement, largely focused on equality in race and gender. Now, with a rise of 'diversity and inclusion' focused roles popping in advertising, here's why it's important to focus on a range of ages and experience levels for true business transformation...

By Leigh Andrews 15 Apr 2019

#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office
#FairnessFirst: Beyond tokenism, how more diversity in film = more money at the box office

With talk of 'diversity fatigue' and tokenism on the rise, it's time to take a new stand - this time for inclusivity. Those behind-the-scenes at the box office are adding their voices to the call as the likes of Black Panther and Crazy Rich Asians prove the power of being more representative on film...

By Leigh Andrews 8 Apr 2019

An idea of what you'll find in the #ShowUs image library.
#FairnessFirst: Stock images that finally reflect real women in Africa

Professional African women have been underrepresented on the internet until now. This international women's month, Dove, Getty Images and Girlgaze launched the project #ShowUs stock image library, aimed at shattering beauty stereotypes, while Ellipsis and Picha collaborated to create their #MelaninModern stock images of professional African women. Here's why media and advertising alike need to get in on the action...

By Leigh Andrews 1 Apr 2019

One of Ampah's slides from her Women in Tech Africa presentation.
#FairnessFirst: 12 Badass lessons on winning as the First, Only or Different

I attended last week's #WinTechAfrica or Women in Tech Africa conference held at the Century City Convention Centre and walked away buzzing with motivation to do more and be more, especially if it means being the First, Only or Different (FOD). Here's what you missed...

By Leigh Andrews 25 Mar 2019

As seen in the Kantar AdReaction Getting Gender Right webinar.
#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 18 Mar 2019

UN Women's 2019 International Women's Day image, as created by .
#FairnessFirst: #BalanceforBetter beyond Women's Day 2019 as the global gender pay gap widens

International Women's Day was celebrated on Friday, 8 March with the 2019 campaign theme of #BalanceforBetter. With reports that the global gender pay gap is actually widening despite increased awareness of the issue, we need to go beyond giving working women flowers and cupcakes in recognition of their contributions on the day...

By Leigh Andrews 11 Mar 2019

A screen grab from Nike's 'Get crazier'.
#FairnessFirst: Nike 'dreams crazier' with Caster and Serena

Nike's 'Dream crazier' taps into the inclusion and equality mindset, and shows that girls who want to play like boys need to dream crazier, while serving to destigmatise and reframe the world's interpretation of 'crazy'...

By Leigh Andrews 4 Mar 2019

#FairnessFirst: How the Hollywood diversity problem is slowly improving
#FairnessFirst: How the Hollywood diversity problem is slowly improving

Since the #OscarsSoWhite tweet from a few years ago, there's been increased awareness of the lack of diversity, equality and inclusion in the global film and TV industry overall, but has there been any action? UCLA's just released 2019 Hollywood Diversity Report says yes, but not enough...

By leigh andrews 25 Feb 2019

#FairnessFirst: Welcome the most diverse emoji set yet
#FairnessFirst: Welcome the most diverse emoji set yet

Call them emojis or emoticons, you're sure to see even more of those colourful little symbols in all forms of digital communication, with the Unicode Consortium confirming featuring we'll have at least 230 new emojis to choose from in 2019 when different skin tones and genders are included...

By Leigh Andrews 18 Feb 2019

Confirmed Gerety Awards jurors: Nunu Ntshingila, regional director of Facebook Africa; Susan Credle, global CCO of FCB; Merlee Cruz-Jayme, "Chairmom" and CCO of Dentsu Jayme Syfu; as well as Rosie Arnold, former CCO of AMV BBDO.
#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

By Leigh Andrews 11 Feb 2019

#FairnessFirst: Diversity behind the scenes makes for better reporting
#FairnessFirst: Diversity behind the scenes makes for better reporting

One of the basic tenets of journalism is to tell the true story. But everyone's version of the story is shaded by personal background - and what if your background doesn't match that of the subject? It shouldn't make a difference, but it does. Here's why UK publishers are now hiring diversity executives...

By Leigh Andrews 4 Feb 2019

#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?
#FairnessFirst: Will the shift towards a cashless society finally decrease inequality?

We're closer to functioning as a global cashless society than ever before, yet an Oxfam report warns that equality between the haves and have-nots is higher than ever before. Read on for the impact on females and the unbanked in particular...

By Leigh Andrews 28 Jan 2019

#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising
#FairnessFirst: Time to stand for purpose-led marketing and social impact advertising

Barbara Gardner Proctor, the woman who helped introduce the Beatles to America through a deal with Vee-Jay records, was also the first black female to own an ad agency in America back in 1970. With her passing this December, we look back at the impact of her firsts and why they still hold true in 2019...

By Leigh Andrews 21 Jan 2019

Langstrup ©
#FairnessFirst: Making workplace inclusion everybody's business

Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...

By Leigh Andrews 14 Jan 2019

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