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Account-based marketing
Account-based marketing

In a post-modern world, team structures should be built around ABM capabilities, effectively breaking down siloed ways of working...

By Maxine Ohayon 8 Mar 2019

The trend of trends
The trend of trends

What is the point of talking about trends? Do they assist our decision-making or are they a badge that we wear to help us feel like we're in the know?

By Jacques du Bruyn 8 Mar 2019

Is long-term strategy still relevant?
Is long-term strategy still relevant?

In a five-second world where everything needs to be instant and yield immediate results, I find myself asking what's the point of having long-term thinking?...

By Michelle Beh 8 Mar 2019

Study reveals corporate influencers stronger than celebrities for customer engagement
Study reveals corporate influencers stronger than celebrities for customer engagement

UK-based digital marketing agency AccuraCast has done a study that shows the impact of mega influencers across social media platforms is waning, and micro influencers - and in-house staff - are stronger for marketing...

8 Mar 2019

How alcohol companies are using International Women's Day to sell more drinks to women
How alcohol companies are using International Women's Day to sell more drinks to women

Many alcohol companies see International Women's Day as an ideal opportunity to market their products...

By Carol Emslie 8 Mar 2019

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

#MarketingFridays: The state of influencer marketing
#MarketingFridays: The state of influencer marketing

In this video, Nyiko Chauke of Marketing Fridays interviews Regaugetswe Thwala an account manager at influencer specialist agency, The Salt.

8 Mar 2019

Forget business as usual, build a brand ecosystem
Forget business as usual, build a brand ecosystem

Marketers need more than just optimised ad spend and clever campaigns to thrive in fast-changing times. We need thinkers who are prepared to shift business as usual...

By Lisa Steingold 7 Mar 2019

The two most important quotes in marketing - Becoming an authority and expert in customers' eyes
The two most important quotes in marketing - Becoming an authority and expert in customers' eyes

Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...

By Tiisetso Maloma 7 Mar 2019

Micro-moments: Could meeting instant gratification spell the end of 'now-now'?
Micro-moments: Could meeting instant gratification spell the end of 'now-now'?

It takes only a simple glance around a room of people (be it in a business or social setting) to see how the smartphone has changed human behaviour...

Issued by Madex 7 Mar 2019

The future of brand communication in a self-actualised economy of 2050
The future of brand communication in a self-actualised economy of 2050

Chumisa Ndlazi, a marketing and communications practitioner for CSIR shares her thoughts on the role of brand communication in the future...

By Chumisa Ndlazi 6 Mar 2019

Why the smartest marketers choose MyBroadband
Why the smartest marketers choose MyBroadband

MyBroadband easily outperforms other marketing channels for IT products and services in South Africa, which is why it should be a core part of any marketing campaign...

Issued by MyBroadband 6 Mar 2019

Botha captions this: "Watching the sun set on the most southern point of the USA - at Key West, Florida."
#BehindtheSelfie with... Chris Botha

This week we go behind the selfie with Chris Botha, group managing director of Park Advertising - the holding company for Meta Media and The MediaShop...

By Leigh Andrews 6 Mar 2019

Last year's Gold Award winners at MMA SA Smarties Awards.
SA brands and agencies top the rankings in MMA's global business impact index

Winners of the Mobile Marketing Association's annual Business Impact Index (BII) have been announced in New York and South African brands and agencies have consistently outperformed international peers...

6 Mar 2019

Stefania Johnson, advertising legend and former ECD and shareholder of FCB SA; Katherine Pichulik, founder and designer of Pichulik; Pride Maunatlala, head of marketing at TFG; and Jackie Burger, founder of Salon 58 and former editor-in-chief at Elle SA. © .
#SheSays: How to step out of your comfort zone to pursue a greater ambition

SheSays brought together a powerhouse panel of industry trailblazers to speak about career boldness and how they had to step out of their comfort zones to pursue greater ambition...

By Juanita Pienaar 6 Mar 2019

Brand Factor's best work: Part 1
Brand Factor's best work: Part 1

Brand Factor is less than a year old, and we're already on job number 210. So the team thought we would take stock of just how much work we've put out over the past 10-going-on-11 months...

Issued by Brand Factor 5 Mar 2019

Amazon, Starbucks, Apple and Google leaders in guiding customer journey
Amazon, Starbucks, Apple and Google leaders in guiding customer journey

Chief marketing officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right...

5 Mar 2019

What are the key social engagement metrics your company should focus on in 2019
What are the key social engagement metrics your company should focus on in 2019

Social media is based on a conversation. It works because people join in discussions - about other people and brands - that they are interested in...

Issued by Digital School of Marketing 4 Mar 2019

Bridget Johnson
#Newsmaker: Bridget Johnson, Riverbed's new ECD

Bridget Johnson, Riverbed's newly appointed ECD, tells us what she brings to the agency, besides cake on Fridays...

By Jessica Tennant 1 Mar 2019

Extended entry deadline announced for inaugural Marketing Achievement Awards
Extended entry deadline announced for inaugural Marketing Achievement Awards

The entry deadline for the inaugural Marketing Achievement Awards, which celebrate excellence in the science and art of marketing, has been extended to from 22 February to 28 February 2019...

28 Feb 2019

#FutureFit Yourself: Does your business suffer from 'marketing myopia'?
#FutureFit Yourself: Does your business suffer from 'marketing myopia'?

We need to recognise that the reason growth and relevance of many businesses are threatened, slowed or stopped is not only due to a saturated market but because of the failure of management...

By Carmen Murray 28 Feb 2019

TLC Marketing Worldwide announces CEO appointment
TLC Marketing Worldwide announces CEO appointment

Former Managing Director, Preneshen Munian, joins the ranks of CEOs in TLC Marketing Worldwide...

Issued by TLC Marketing Worldwide 28 Feb 2019

London-based thenetworkone joins the 2019 Nedbank IMC Conference as sponsor and partner
London-based thenetworkone joins the 2019 Nedbank IMC Conference as sponsor and partner

The debate over independent agency versus global holding company network rages on in the communications world...

Issued by IMC Conference 26 Feb 2019

Integrated reporting needn't be a headache
Integrated reporting needn't be a headache

Be the hero of the team, put your hand up and start here...

Issued by Blue Apple 26 Feb 2019

Ros Goldin, an independent analyst and ex-marketing director for Cricket South Africa.
Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .
IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

South African Sponsorship Association has been launched
South African Sponsorship Association has been launched

The South African Sponsorship Association (SASA) has been launched...

25 Feb 2019

Annual Africa Shared Value Summit to be held in Nairobi
Annual Africa Shared Value Summit to be held in Nairobi

This year's Africa Shared Value Summit will be held in Nairobi, Kenya, 23-24 May 2019, at the Radisson Blu Hotel...

25 Feb 2019

'Palau Pledge' by Host/Havas Sydney, is the most creatively celebrated campaign of 2018. Image supplied.
Warc announces top 100 creative companies

Campaign Palau Pledge, agency BBDO New York, network BBDO Worldwide, holding company Omnicom Group, brand Burger King and advertiser Mars top the rankings and South Africa has placed ninth...

25 Feb 2019

#NewCampaign: "Periods are normal, showing them should be too"
#NewCampaign: "Periods are normal, showing them should be too"

A new campaign by Libresse, called #BloodNormal, aims to encourage positive cultural change around euphemisms and end period shaming by showing realistic depictions of periods...

By Jessica Tennant 25 Feb 2019

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