Advertising News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Jobs

Financial Accountant Sandton
Multi Media Content Producer Johannesburg
SEO and GEO Specialist Johannesburg
Senior SEO and Automation Specialist Johannesburg
Creative Lead Johannesburg
Account Director Johannesburg

More jobs Submit a job Open account

Multimedia

All Galleries Audios Videos

Creative Circle Best of the Year Awards 2025

Creative Circle Best of the Year Awards 2025

#RAPTBizTrendsTV | The Culture Foundry Co's Luke van der Spuy: When Gen Z decides you're not cool anymore

#Effies2025 | Halo and Pineapple: 100% sustained results

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Joe Public brings home a haul of Pencils and Merits at The One Show 2026

Joe Public brings home a haul of Pencils and Merits at The One Show 2026Joe Public

Source:

Warc identifies 8 blockers to advertising effectiveness

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Hansa Pilsener’s witty radio campaign raises a beer to the over-30s

Hansa Pilsener’s witty radio campaign raises a beer to the over-30sJoe Public

Why we get in the way of our best ideas

Why we get in the way of our best ideasM+C Saatchi Abel

Source:

Warc identifies 8 blockers to advertising effectiveness

2 days

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

2 days

More news

Leagas Delaney South Africa, CEO Ray Langa shares his insights from a recent trip to the West Coast of the USA (Image supplied)

How South African advertising can be a world leader

Ray Langa 23 Oct 2025

Source: © WPP Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back on day 2 of the AdForum Worldwide Summit which included a visit to WPP.

EXCLUSIVE: AdForum Worldwide Summit Day 2 from Johanna McDowell

23 Oct 2025

Source:

PWC report | Youth propel Africa's E&M sector beyond global benchmarks

23 Oct 2025

How to build creative confidence

How to build creative confidence

eatbigfish 23 Oct 2025

Launch your career with Dentsu South Africa

Launch your career with Dentsu South Africa

Dentsu 22 Oct 2025

Source: © Which School Adviso Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit

EXCLUSIVE: AdForum Worldwide Summit Day 1 from Johanna McDowell

22 Oct 2025

Tseliso Rangaka among One Show 2026 Jury Presidents

Tseliso Rangaka among One Show 2026 Jury Presidents

22 Oct 2025

Dentsu Creative’s Michelle Marais shortlisted for Next Creative Leaders 2025

Dentsu Creative’s Michelle Marais shortlisted for Next Creative Leaders 2025

Dentsu 22 Oct 2025

TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)

TBWA tops the Effies Awards SA

21 Oct 2025

VML South Africa has appointed Danelle Stiles (left) as chief operating officer and Insaaf Khan (right) as chief client officer (Image supplied, composite: Bizcommunity © Lesley Svenson)

VML's new-look exco, with 2 significant appointments

21 Oct 2025

OG Influencer revealed, shows up at Loeries and Most Awards

OG Influencer revealed, shows up at Loeries and Most Awards

21 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Knorr wants Imana to stop calling itself 'No.1 Soup'

Knorr wants Imana to stop calling itself 'No.1 Soup'

Karabo Ledwaba 21 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar 21 Oct 2025

Outthink your category - Unlock innovation through outside inspiration

Outthink your category - Unlock innovation through outside inspiration

Tumisang Matubatuba, eatbigfish 21 Oct 2025

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Mathabatha Sexwale, Brave Group 21 Oct 2025

NIQ-GfK wins radio and TV measurement contracts in South Africa

NIQ-GfK wins radio and TV measurement contracts in South Africa

NielsenIQ 21 Oct 2025

Source: © All the Most Award winners 2025

Heed and PHD Media top the Most Awards

20 Oct 2025

Safrea launches 2025 Freelance Rates Survey to map industry realities

Safrea launches 2025 Freelance Rates Survey to map industry realities

Safrea 20 Oct 2025

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Publicis Groupe Africa 20 Oct 2025

Sixty (60) young women in advertising and marketing connected with industry leaders in the sky on the iconic Cape Wheel at the V&A Waterfront during Loeries Creative Week 2025 as part of Open Chair’s Friends in High Places in partnership with KFC Africa (Image supplied)

Open Chair's Friends in High Places connects emerging talent with women leaders

17 Oct 2025

Cover Bokkie pet insurance ad found confusing

Cover Bokkie pet insurance ad found confusing

Karabo Ledwaba 17 Oct 2025

Source:

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

#NedbankIMC2025 | Nomsa Chabeli: Lead brand vision from the top

Danette Breitenbach 16 Oct 2025

Cannabis brand Canna Collective announces new ad agency

16 Oct 2025

Rand Merchant Bank (private banking category) is the Ask Africa Orange Index 2025 overall winner

SA consumer is rebalancing under money-related stress

15 Oct 2025

Source:

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

WPP and Google strengthen alliance with $400m AI-centric partnership

WPP and Google strengthen alliance with $400m AI-centric partnership

15 Oct 2025

Staying locally relevant

Staying locally relevant

eatbigfish 15 Oct 2025

Mazda Southern Africa reframes Jinba-Itta in new brand platform

14 Oct 2025

Let's do Biz