Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

1 day

Source:

Warc identifies 8 blockers to advertising effectiveness

1 day

More news

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

The 702 MTN Small Business Awards returns for its 3rd year

The 702 MTN Small Business Awards returns for its 3rd year

Primedia Broadcasting 1 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

How the smartest South African companies build their marketing strategy

How the smartest South African companies build their marketing strategy

Broad Media 1 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Caxton Media 1 Apr 2026

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa advances into AI and intelligence with acquisition of Africa-built Clarence AI

Ascent Africa 1 Apr 2026

Source:

Spotify releases new ad formats

1 Apr 2026

The Australian internet regulator said it was investigating five of the biggest social media platforms for suspected breaches of its new under-16 ban (Image source: © 123rf )

Australia investigates tech giants over social media ban compliance

31 Mar 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

Source:

YouTube is eating the streaming market. Can DStv reverse 5 years of decline?

Philip Cohen 31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Kantar 31 Mar 2026

Varun Beverages acquires 100% of South Africa's Twizza for R2.1bn

Varun Beverages acquires 100% of South Africa's Twizza for R2.1bn

31 Mar 2026

Image source:

Norton Rose Fulbright SA relaunches as Deneys

31 Mar 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

Chantel Harrison is the MD of iProspect. Source: Supplied.

#BehindtheSelfie: iProspect MD Chantel Harrison on longevity and meaning

31 Mar 2026

Smollan launches unified retail tech unit

Smollan launches unified retail tech unit

31 Mar 2026

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Beyond the bouquet: Unmasking the hidden dangers in times of celebration

Ogilvy South Africa 31 Mar 2026

2 awards for Montgomery Group Africa as exhibitions sector celebrates excellence

2 awards for Montgomery Group Africa as exhibitions sector celebrates excellence

Montgomery Group Africa 31 Mar 2026

Local papers deliver unmatched reach into the Afrikaans-speaking market

Local papers deliver unmatched reach into the Afrikaans-speaking market

Caxton Media 31 Mar 2026

Image credit: on Pexels

Meta and YouTube’s wakeup call: A global warning South Africa cannot ignore

Faaiza Gangat, Rebecca Matle and Tsholofelo Makhathini 30 Mar 2026

Car Service City‘s refreshed Don’t Be That Guy campaign can be seen one of South Africa’s busiest commuter routes on a major digital billboard placement on the N1 in Midrand (Image supplied)

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

Daily Sun is still Mzansi’s trusted voice

Daily Sun is still Mzansi’s trusted voice

Media24 30 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

The Rand Show wins PR Campaign of the Year

The Rand Show wins PR Campaign of the Year

Rand Show 30 Mar 2026

Lindt South Africa makes Easter sparkle in 2026 with Gold Bunny hunt pop-ups

Lindt South Africa makes Easter sparkle in 2026 with Gold Bunny hunt pop-ups

99c 30 Mar 2026

The university has a rich history and heritage. Source: Supplied.

WSU embraces its heritage for a forward-thinking brand identity

30 Mar 2026

Data drives excellence and growth

Data drives excellence and growth

On the Dot 30 Mar 2026

Why brands are producing more content but connecting with fewer people

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Brave Group 30 Mar 2026

Image source: 4045 from

Legal challenges of protests in South African shopping centres

Mzwakhe Poswa 30 Mar 2026

Ishmael Atanasi; CEO, GL events South Africa

GL events SA and EEW announce strategic partnership for YIOGS 2026

GL events South Africa PTY (LTD) 27 Mar 2026

Africa news

Source:

Tunisian journalist sentenced amid union outcry over media repression

1 Apr 2026

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

RAPTBizTrendsTV | 54 Magazine's Phindile Khoza: African culture on the global stage

Danette Breitenbach 31 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

Africa is not just chatting; it is closing deals

Africa is not just chatting; it is closing deals

Megan du Toit, Dentsu 26 Mar 2026

Let's do Biz