Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

1 day

Source:

Warc identifies 8 blockers to advertising effectiveness

1 day

More news

New York Festivals Lady Liberty will host a global virtual panel, Rewriting the Creative Playbook from the Middle East and the Role Women Play (Image source: © Bluffteon Today )

NYF spotlights women shaping the Middle East’s creative future

19 Mar 2026

African Loyalty Awards spotlight customer-centric brands

African Loyalty Awards spotlight customer-centric brands

19 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

Hot 102.7FM MD Lloyd Madurai reappointed to global grand jury of the New York Festivals Radio Awards

Hot 102.7FM MD Lloyd Madurai reappointed to global grand jury of the New York Festivals Radio Awards

HOT 102.7FM 19 Mar 2026

Varsity Vibe expands student impact with record-breaking campus activation campaign

Varsity Vibe expands student impact with record-breaking campus activation campaign

Varsity Vibe 19 Mar 2026

Why South Africa already has the antidote to AI information overload

Why South Africa already has the antidote to AI information overload

icandi CQ 19 Mar 2026

Disney Channel marks 20 years of storytelling in Africa

Disney Channel marks 20 years of storytelling in Africa

The Walt Disney Company Africa 19 Mar 2026

40 years young

40 years young

Algoa FM 19 Mar 2026

Urban Brew Studios scores double Safta win, cementing industry leadership

Urban Brew Studios scores double Safta win, cementing industry leadership

Urban Brew Studios 19 Mar 2026

#Orchids&Onions: When Castle Lite gets it right

#Orchids&Onions: When Castle Lite gets it right

Brendan Seery 18 Mar 2026

Western Province Cricket aims to redefine the sports sponsorship market for 2026/27 season

Western Province Cricket aims to redefine the sports sponsorship market for 2026/27 season

18 Mar 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

All the 2026 Africa Sabre Awards winners

18 Mar 2026

Podcast with MacG is widely popular in South Africa with hundreds of thousands of views per episode. Source: YouTube.

Government takes baby steps to regulate podcast industry

Karabo Ledwaba 18 Mar 2026

Submissions are now open for the inaugural Africa Consultancy Performance Index, EArned Media's data-driven benchmark that recognises PR consultancies across a range of key industry metrics (Image supplied)

Inaugural Africa Consultancy Performance Index opens for PR agencies

18 Mar 2026

Image source:

NSFAS dismisses viral image of R630k student payment as fake

18 Mar 2026

For South Africans, being online and living life have become the same thing

For South Africans, being online and living life have become the same thing

KLA 18 Mar 2026

On the Dot Door2Door: New research findings 2026

On the Dot Door2Door: New research findings 2026

On the Dot 18 Mar 2026

South African businesses before vs after advertising with MyBroadband – the results

South African businesses before vs after advertising with MyBroadband – the results

Broad Media 18 Mar 2026

Source:

Warc Effective 100: Unilever and Ogilvy Top 2025 Rankings

18 Mar 2026

Brave Group has announced four strategic leadership appointments. Left to right: Vimbainashe Macheka – head of finance, Monica Gomes – group managing director, Nkateko Khosa – business unit director, Bold, Robyn Jones – group client service director (Image supplied)

Brave Group's strategic leadership appointments gear the group for growth

17 Mar 2026

On the double decker meal. Source: Debonairs.

“Mzansi’s fave pizza”? ARB says Debonairs’ claim still half-baked

Karabo Ledwaba 17 Mar 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

The resurgence of curated newsletters is visible globally and in South Africa (Image supplied)

Exclusive | The growing appetite for curated newsletters and content

17 Mar 2026

The creepy King has officially been retired. Source: Burger King.

Burger King says goodbye to mascot, hello to better service

Karabo Ledwaba 17 Mar 2026

Hot 102.7FM surges to 710,000 regular listeners, expanding its commercial footprint in Gauteng

Hot 102.7FM surges to 710,000 regular listeners, expanding its commercial footprint in Gauteng

HOT 102.7FM 17 Mar 2026

Dr Pepe Marais launches One Word: The Power of Simplicity in a Complex Business World

Dr Pepe Marais launches One Word: The Power of Simplicity in a Complex Business World

Joe Public 17 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Dentsu 17 Mar 2026

It’s here! The 22nd Suncoast East Coast Radio Big Walk returns

It’s here! The 22nd Suncoast East Coast Radio Big Walk returns

East Coast Radio 17 Mar 2026

BBC Studios expands footprint with French‑language launch of BBC Earth in Africa with Canal+

BBC Studios expands footprint with French‑language launch of BBC Earth in Africa with Canal+

Duma Collective 17 Mar 2026

20 years of Gagasi FM

20 years of Gagasi FM

Gagasi FM 17 Mar 2026

Africa news

African Loyalty Awards spotlight customer-centric brands

African Loyalty Awards spotlight customer-centric brands

19 Mar 2026

The 2026 Africa SABRE Awards took place on March 17 at The Venue Melrose Arch in South Africa (Image source: © Provoke Media )

All the 2026 Africa Sabre Awards winners

18 Mar 2026

"The Golden Age of Strategic PR" is the World PR Day’s (WPRD) official theme for 2026 (Image supplied)

World PR Day 2026 | "The Golden Age of Strategic PR”

17 Mar 2026

Lorraine Landon is the head of advertising solutions for Google in sub-Saharan Africa. Source: Supplied.

Google’s Lorraine Landon: 3 growth blockers holding back ROI in Africa

Lorraine Landon 17 Mar 2026

Let's do Biz