Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 3 days

Advertise your job vacancies

Jobs

Area Manager Centurion
Paid Media Specialist Johannesburg
Creative Lead Pretoria
Experiential Activations and Events Project Manager Cape Town
Financial Accountant Sandton
Client Success/Account Executive Johannesburg

More jobs Submit a job Open account

New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

Boundless appoints Fran Luckin as global co-chief creative officer

More...Submit a person

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

Source:

Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

Source:

TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

1 day

Source:

Warc identifies 8 blockers to advertising effectiveness

2 days

More news

#Loeries22: The 4 themes of the yellowbrick road with VMLY&R

#Loeries22: The 4 themes of the yellowbrick road with VMLY&R

Karabo Ledwaba 6 Oct 2022

#CreativeWanderings: Exploring at Loeries 2022

#CreativeWanderings: Exploring at Loeries 2022

6 Oct 2022

#Loeries22: Authenticity; the proof is in the pudding

#Loeries22: Authenticity; the proof is in the pudding

Karabo Ledwaba 6 Oct 2022

Inside We Are Egg's new next-gen department store in Joburg

Inside We Are Egg's new next-gen department store in Joburg

6 Oct 2022

Source:

Adfocus Awards finalists announced!

6 Oct 2022

NYF Radio Awards open for entries

NYF Radio Awards open for entries

6 Oct 2022

#Loeries22: An unlikely client-agency partnership

#Loeries22: An unlikely client-agency partnership

Danette Breitenbach 6 Oct 2022

How advertising on trusted news sites helps your business grow

How advertising on trusted news sites helps your business grow

Broad Media 6 Oct 2022

The role of compliance in building a more cohesive OOH industry

The role of compliance in building a more cohesive OOH industry

Tractor Outdoor 6 Oct 2022

NWU Gallery in collaboration with The Blessing Ngobeni Art Prize presents the exhibition 'Inserted Bodies'

NWU Gallery in collaboration with The Blessing Ngobeni Art Prize presents the exhibition 'Inserted Bodies'

North-West University (NWU) 6 Oct 2022

Celebrating 1 year of performance

Celebrating 1 year of performance

Dentsu 6 Oct 2022

#Loeries22: The rise of the metaverse and the question of ethics

#Loeries22: The rise of the metaverse and the question of ethics

Karabo Ledwaba 5 Oct 2022

#Loeries22: Technology is the path to brand experiences

Danette Breitenbach 5 Oct 2022

Source:

Loeries Creative Week officially kicks off!

5 Oct 2022

Image supplied: Tracey Rowles, Eat Well Live Well group marketing strategy manager, and her mother.

#BehindtheSelfie: Tracey Rowles, Eat Well Live Well group marketing strategy manager

Emily Stander 5 Oct 2022

Source:

Red and Yellow announces programme for Loeries Creative Week

5 Oct 2022

Source:

Monopo and Yonex host first digital badminton festival

5 Oct 2022

Source:

#CreativeWanderings: Emerging at Loeries 2022

5 Oct 2022

New Media wins 2 trophies with Vodacom at New Generation Awards

New Media wins 2 trophies with Vodacom at New Generation Awards

Media24 5 Oct 2022

Ogilvy wins Social and Digital Agency of the Year with 31 statues

Ogilvy wins Social and Digital Agency of the Year with 31 statues

Ogilvy South Africa 5 Oct 2022

Catch the EuroShop 2023 roadshow in Joburg and Cape Town

Catch the EuroShop 2023 roadshow in Joburg and Cape Town

Scan Display 5 Oct 2022

Machine_ wins 9 New Gen 2022 awards

Machine_ wins 9 New Gen 2022 awards

Machine_ 5 Oct 2022

Startwise unpacks 2023 Digital Marketing Trends with Cleo Johnson

Startwise unpacks 2023 Digital Marketing Trends with Cleo Johnson

SME South Africa 5 Oct 2022

PnP Groceries platform launches on Mr D

PnP Groceries platform launches on Mr D

4 Oct 2022

APO Group appointed official public relations agency of the All Africa Music Awards (Afrima)

APO Group appointed official public relations agency of the All Africa Music Awards (Afrima)

APO Group 4 Oct 2022

Hoorah SA leads the way at the New Generation Awards!

Hoorah SA leads the way at the New Generation Awards!

Hoorah Digital 4 Oct 2022

Machine_ CPT MD Robyn Campbell wins 'Womxn Advocate of the Year'

Machine_ CPT MD Robyn Campbell wins 'Womxn Advocate of the Year'

Machine_ 4 Oct 2022

Jacaranda FM celebrates purple with R50k concert experience prize

Jacaranda FM celebrates purple with R50k concert experience prize

Jacaranda FM 4 Oct 2022

Howard Audio's Loeries finalists 2022

Howard Audio's Loeries finalists 2022

Howard Audio 4 Oct 2022

Source:

Communicating effectively through content marketing

Rirhandzu Shingwenyana 4 Oct 2022

Africa news

Catch the EuroShop 2023 roadshow in Joburg and Cape Town

Catch the EuroShop 2023 roadshow in Joburg and Cape Town

Scan Display 5 Oct 2022

APO Group appointed official public relations agency of the All Africa Music Awards (Afrima)

APO Group appointed official public relations agency of the All Africa Music Awards (Afrima)

APO Group 4 Oct 2022

APO Group enters partnership with leading Ghanaian media company EIB Network

APO Group enters partnership with leading Ghanaian media company EIB Network

APO Group 3 Oct 2022

Dr Precious Moloi-Motsepe, founder and executive chair of African Fashion International and Lucilla Booyzen, director of South African Fashion Week. Source: Supplied

South Africans selected for BoF 500 Global Fashion Leader Index

3 Oct 2022

Let's do Biz