Subscribe to industry newsletters

TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption
TBWA's Tessa Conrad on how SA rates in the global arena of innovation and disruption

Canadian-born Tessa Conrad, global director of operations at TBWA\Worldwide's headquarters in New York, recently visited TBWA\South Africa's Johannesburg office where she did a series of presentations and assisted the local team in producing a module for DLearn...

By Jessica Tennant 1 day ago

#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD
#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD

Publicis Machine recently appointed Gareth McPherson as agency MD, this in addition to his appointment as chief creative officer...

By Jessica Tennant 28 Mar 2019

Image source: Gallo/Getty.
Vote for your favourite African creative

Public voting is now open until April 28 for the 30 African creatives selected to compete at the Digital Lab Africa (DLA) Online Pitch Competition...

22 hours ago

Why the drama?
Why the drama?

In South Africa, radio remains a powerful way to communicate with people. The latest BRC Radio Audience Measurement (Ram) indicates that 89% of adult South Africans (just under 36 million people) consume radio on a weekly basis...

By Candy Dempers 23 hours ago

Ubuntu Baba founder on navigating family life and a growing business
Ubuntu Baba founder on navigating family life and a growing business

A mother and entrepreneur, Shannon McLaughlin is the founder of South African babywear brand Ubuntu Baba. If the company name rings a bell, it's because it made headlines for its battle with Woolworths...

1 day ago

Key take outs from Global Education Skills Forum (GESF) 2019
Key take outs from Global Education Skills Forum (GESF) 2019

Dorcas Dube, from Symphonia and Media Booth shares key takeouts from the Global Education Skills Forum in Dubai which took place from the 22nd to the 24th of March 2019...

By Dorcas Dube 1 day ago

Make your pronouns personal
Make your pronouns personal

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

By Leigh Crymble 1 day ago

Lisbon International Advertising Festival announces executive jury
Lisbon International Advertising Festival announces executive jury

The Lisbon International Advertising Festival has announced the executive jury panel who will vote for the best works submitted at the festival...

1 day ago

No booze in our hot cross buns, says Checkers
No booze in our hot cross buns, says Checkers

Checkers hot cross buns have garnered extra attention on social media following the release of a video in which a false-positive breathalyser reading was recorded...

1 day ago

Five key learnings from SXSW 2019
Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 1 day ago

Image source: Gallo/Getty.
Google launches news innovation challenge for African media

Google News Initiative (GNI) Innovation Challenge expands to Africa...

1 day ago

Director Jayan Moodley chats Kandasamys: The Wedding
Director Jayan Moodley chats Kandasamys: The Wedding

Daniel Dercksen chats to producer, director and writer Jayan Moodley about Kandasamys: The Wedding, which will be released in South African cinemas on 18 April 2019...

By Daniel Dercksen 2 days ago

Netflix inked deal to collaborate on its first African animated original
Netflix inked deal to collaborate on its first African animated original

Netflix has inked a deal to team up with South Africa's Triggerfish Animation Studios and UK distributor CAKE on an African animated action-comedy series...

2 days ago

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategies

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

2 days ago

Image ©
Yes, but what about Pablo Escobar's hippos?

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

By Damon Stapleton 2 days ago

Visitors moved by SA designs at Milan Design Week 2019
Visitors moved by SA designs at Milan Design Week 2019

Over 100,000 visitors were treated to an outstanding display of South African design at the recent Milan Design Week, held from 9-14 April 2019...

2 days ago

#AdForumSummit2019: Key learnings
#AdForumSummit2019: Key learnings

Johanna McDowell shares key learnings from the AdForum Worldwide Summit in Los Angeles, where she and other top players in the advertising industry visited various agencies and experiencing how they are shaping the future...

By Johanna McDowell 2 days ago

Caption: Albrecht captions this: "Low selfie-esteem? All good! Filter up..."
#BehindtheSelfie with... Renate Albrecht

This week, we go behind the selfie with Renate Albrecht, media director and mob mother at Brand Cartel...

By Leigh Andrews 2 days ago

Carmen Murray, founder of Boo-Yah!
#Bookmarks2019: The importance of digital is to be of service to humans first

Boo-Yah! founder Carmen Murray walked away with the award for the 'Best Individual Contribution to Digital' at this year's Bookmarks and explains why she believes that the importance of digital is to be of service to humans first...

By Juanita Pienaar 2 days ago

The press release is dead; long live the press release
The press release is dead; long live the press release

"Before you think the press release is dead, the truth is that because of the ever-growing information bubble and news jumping at you like 'pop-up' ads, there is a need for brands to create their own narrative like never before."...

By Gerhard Hope 2 days ago

The decoy effect: how you are influenced to choose without really knowing it
The decoy effect: how you are influenced to choose without really knowing it

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

By Gary Mortimer 2 days ago

Image supplied.
MMA SA announces 2019 board, strategic partners

The Mobile Marketing Association South Africa (MMA SA) has announced the 14 new board members and strategic partners who will lead the delivery of the MMA SA's future development...

2 days ago

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 2 days ago

A rainbow nation: Rather tricky for the politicians - and marketers
A rainbow nation: Rather tricky for the politicians - and marketers

How can we use the science of marketing to understand and connect to actual human motivations? Political parties need to understand the needs, fears, hopes and aspirations of what has become a more diverse South African people...

By Anele Malumo 2 days ago

Digital trends that can help change the game for small South African businesses
Digital trends that can help change the game for small South African businesses

Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

By Stefano Maruzzi 3 days ago

MEST Africa Summit.
MEST Africa comes to Nairobi

MEST Africa and Microsoft announce 2019 Pan-African tech summit in Nairobi...

3 days ago

Screen grab from the ad.
#OrchidsandOnions: Thanks for the laugh, Ogilvy

How difficult is it, Google and Sportsman's Warehouse, to divine that I could get actively annoyed by ads for something I've already bought?

By Brendan Seery 3 days ago

Game of Thrones' season premiere attracts record-sized audience
Game of Thrones' season premiere attracts record-sized audience

The premiere of the final season of Game of Thrones drew 8.1% more viewers than last season's debut, an encouraging sign as HBO winds down its most popular show and prepares for the next chapter of the streaming era...

3 days ago

WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy for your brand...

By Robin Fredericks 3 days ago

BCW Africa is PRISM African Network of the Year.
BCW Africa is PRISM African Network of the Year

BCW Africa named African Network of the Year by the PRISM Awards for the fourth consecutive year and chairman and CEO, Robyn de Villiers, wins Lifetime Achievement Award...

3 days ago

Show more