Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

19 May 2026

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

Ringier Africa signs pan-African content agreement with NYT

Ringier Africa signs pan-African content agreement with NYT

13 Feb 2018

Maithreyi Seetharaman in Abu Dhabi.

Africanews launches weekly business, lifestyle programme for Middle East

9 Feb 2018

Print monitoring for press release distribution in Africa launched

Print monitoring for press release distribution in Africa launched

7 Feb 2018

Image credit: Pixabay via .

YouTube labels state-sponsored news as rules tighten

5 Feb 2018

Kenyan government ignores court order over broadcasting ban

Kenyan government ignores court order over broadcasting ban

2 Feb 2018

Promoting media freedom across the globe

Promoting media freedom across the globe

1 Feb 2018

Editors condemn Kenyan govt attempts to muzzle media

Editors condemn Kenyan govt attempts to muzzle media

1 Feb 2018

Embrace digital but ignore traditional media at your peril

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini 1 Feb 2018

New appointment to lead CNN sales in EMEA

New appointment to lead CNN sales in EMEA

29 Jan 2018

Hundreds protest Morocco trial of journalists

Hundreds protest Morocco trial of journalists

29 Jan 2018

New spotlight on media and digital at African Utility Week Awards

New spotlight on media and digital at African Utility Week Awards

26 Jan 2018

Why release of two journalists in Ethiopia does not signal end to press crackdown

Why release of two journalists in Ethiopia does not signal end to press crackdown

Muthoki Mumo and Jonathan Rozen 26 Jan 2018

Popular Ugandan tabloid back in print after ban

Popular Ugandan tabloid back in print after ban

25 Jan 2018

Re/Insurance journalism awards deadline

Re/Insurance journalism awards deadline

25 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

#BizTrends2018: Prescriptive data in the digital space, the next big thing

Paula Raubenheimer 8 Jan 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

Graham Deneys 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

A December to remember: Africa's dire press freedom record

A December to remember: Africa's dire press freedom record

3 Jan 2018

Ahmed Abba to be freed

Ahmed Abba to be freed

21 Dec 2017

Record number of journalists imprisoned globally

Record number of journalists imprisoned globally

13 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Judges for insurance journalism awards announced

Judges for insurance journalism awards announced

11 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

Deutsche Welle launches multimedia project for African youth

Deutsche Welle launches multimedia project for African youth

5 Dec 2017

The media's role in promoting inclusive growth in Africa

The media's role in promoting inclusive growth in Africa

Amrote Abdella 4 Dec 2017

Strategic partnership to promote African entrepreneurship

Strategic partnership to promote African entrepreneurship

1 Dec 2017

Christiane Amanpour.

Journalists honoured for courageous reporting

20 Nov 2017

Let's do Biz