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BBC World News to launch Africa Business Report

28 Jul 2009

LONDON: BBC World News will be hosting a new series - Africa Business Report - from the end of August 2009. The programme, sponsored by Skye Bank, plans to focus on business in Africa, examining the people, businesses and products as well as the issues, challenges and opportunities for companies trading there.

"Africa Business Report will offer BBC World News viewers a revealing insight into the stories behind the continent's increasingly successful and diverse business culture. We're delighted to have Skye Bank as sponsor for what should be a very interesting series," says Sean O' Hara, regional director at BBC advertising sales.

Based in Nigeria, Skye Bank's sponsorship package plans to include idents around the programme itself, as well as a range of advertising, online executions on the Africa Business Report series website, and in-branch collateral.