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Local SEO for local businesses: Best practices

Search engine optimization or SEO is one of the best internet marketing instruments to use. It is a way to reach millions of visitors - and potential customers - using the power of search engines. Considering more than 70% of internet traffic comes from search engines, not integrating SEO into your internet marketing campaign would be a big mistake.

You don’t have to waste valuable resources trying to target generic keywords. The latest trend in SEO is local SEO. Thanks to the advanced metrics and clever selection of targeted keywords, you can reach specific users from a particular area or market segment. To get started, here are some of the things about local SEO you have to keep in mind.

Go local

Everything you do locally will help your local SEO efforts. Moving to a local server and using a country-specific domain name both help boost your site’s local SEO performance. If you use an Australian hosting and a mydomain.com.au, Google and other search engines will prioritise your site when the search is coming from Australia.

The same can be said for the SEO agency you work with. When focusing your campaign on local SEO, working with a local agency gives you that extra advantage you need to succeed. Locally-based SEO agencies know more about the local market and the behaviours of local users, which means they can be more effective in fine-tuning your SEO campaign to target those users.

Display location information smartly

Spamming your pages with a business address and other location information isn’t the way to go. It may work at the beginning, but you will soon get punished for spamming. Spamming location information to as many pages as possible is not that different from keyword stuffing; search engines today are smart enough to detect spam.

Instead, be smart about where you place your location information. Add a complete address to the home page, preferably somewhere near the footer of the page. You can also add location keywords to the tag of your site. Lastly, be sure include detailed location information to the About and Contact pages. Crawlers value location details on these pages more, so you will receive a boost in local SEO performance almost immediately.

Off-site SEO matters too

Off-site SEO is just as important – if not more important – as on-site SEO when doing local SEO. You have to invest enough time in taking care of your online presence for the local SEO campaign to work.

You can start by claiming your business pages on Google, Facebook, and other sites. Taking over review pages like Yelp is a great start too. Don’t stop there though. You should utilise those pages to interact with users directly. The more active those pages are, the better your site will perform SEO-wise.

Last, but certainly not least, connect with businesses and websites based near your business. Backlinks from local sites and online communities are the most valuable for those doing local SEO. Combined, these tips will help you set up the perfect foundation for future SEO campaigns.

About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.

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