In the past, facilitated education in the marketing world has been preferred over other methods of learning. In fact, the more time that you had to spend in a lecture theatre and the more money that you had to spend in getting the course, the more highly the marketing qualification was regarded.
In today’s world of the Fourth Industrial Revolution, where technology has become an indispensable part of our everyday lives, online learning in the marketing industry has been embraced by reputable education providers.
This is good news for entrepreneurs who have to wear many hats in their business. “The main focus of entrepreneurs, whether they are selling a product or service,” says Lisa Schneider: Managing Director of the Digital School of Marketing, “Is to attract customers and convince them to make a purchase. As they will probably not be able to afford a marketing agency or full-time marketing manager (at first) to communicate their brand message to the public, they will need to do this themselves. This means that they will need a thorough knowledge of marketing in a digital context.”
The explosion of reputable online marketing education providers is good news for entrepreneurs whose schedules are often very erratic and are unable to make set class times. With online learning, entrepreneurs can learn what they need to about marketing when its convenient for them. As money is often quite tight, online marketing learning is a great option for entrepreneurs at it usually comes in at a much lesser cost than marketing courses from bricks-and-mortar educational institutions.
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I am actually shocked at the low quality and the high price of online Digital Marketing courses available in South Africa. I started one course, and the quality was so bad (spelling, grammar, facts, definitions) - and the company agreed with me and the facts I presented - that they refunded the course fee. The course I subsequently took (rubber-stamped by a university) was a bit better but definitely not anywhere near university level. Both were about 10 weeks long, the one costing R 14 000, the other R 12 000.