Woolworths has launched two new digital beauty experiences, Virtual Try On and Virtual Consultations, which are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase.
Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, who we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.Issued byKantar
The Telkom Foundation today announced the launch of Ignite - the new educational extension of its video streaming platform, TelkomOne - allowing high school students free access to STEM (Science, Technology, Engineering and Maths)-based content.
Decorex Cape Town played host to over 36,000 visitors - proving once more that the mother city is the capital of décor and design appreciation.
The Mayor of Cape Town, Patricia de Lille showing her support on the WDC2014 stand
Even the city's first citizens, mayor Patricia de Lille, and Western Cape premier Helen Zille paid a visit to the show this year - both declaring how impressed they were with the décor and home innovation on display.
"I haven't been into a homeware store for 10 years and I'm amazed at the products and innovation out there" said Mrs Zille.
With the overall theme of "Bliss" inspiring the look and feel of this year's Decorex Cape Town, the focus of the show was on giving visitors ideas for turning their homes into a sanctuary - or finding their own blissful space within their home. In a world where we are increasingly overwhelmed by too much information and communication, Decorex Cape Town was designed to be a blissful escape into a world of beauty, style and ideas. Feature areas from some of Cape Town's leading interior designers like Tracy Lynch, Adriaan Lochner and Stephen Lasker all contributed to the overall look and feel of the show.
Space for Life by Stefan Frylinck won best décor stand
Winners of the most impressive stands at Decorex Cape Town were announced on Friday night, with top honours going to Trellidor for best overall stand on show. The judges were unanimous that this exhibitor had produced a warm and inviting stand to showcase a very difficult product. Lighting played an important role and the well-dressed and informed staff completed the picture. Stefan Frylinck at Space for Life won the best décor stand and f.g. Frameless Glass were acknowledged in the fine finishes category.
Decorex SA recently announced its support for WDC 2014, and World Design Capital 2014 chief Alayne Reesburg was the guest speaker at the awards evening and she called on all members of the Decorex Cape Town community to embrace the World Design Capital by submitting projects for inclusion on the calendar. She also applauded the Cape Town décor community for having made it through tough recessionary times.
The other winning stands at Decorex Cape Town were:
- Classic Trading for the best stand in the kitchen and bathroom category - Cape Crete for best small stand - Cocomosaic for the most eco-friendly stand - The Eastern Cape Development Corporation for the best interactive stand - F3/Palazzo Paradyne for the best newcomer - Design Times and Kraftisan for collaborating on the most innovative product - T&Co took the Plascon award for the best use of colour
Awards of excellence were given to:
- Caesarstone - Rug Revolucion - Adriaan Lochner for his stand and the exquisite Delft-inspired Tearoom - Homewood - Niemann SA laminated boards and accessories - Hisense appliances - Colonial House Interiors in the Volvo #MADEFORYOU designer pods - Belgotex floorcoverings - Forest Flooring - Supertrax blinds and other window coverings - Engadini Landscaping
The judges this year were interior designers Bobby Breen and Jayne Wunder, and kitchen industry veteran Jeff Wittels.
The Decorex Cape Town team also acknowledged those exhibitors that had been with Decorex Cape Town since it began 15 years ago, with a longstanding exhibitor award. Those recognised were: AMC German Technology, American Shutters, Belgotex Floorcoverings, Conde Nast: House & Garden, Gonsenhausers, House & Leisure Magazine, Italcotto Ceramics, Lectron, WOMAG, Makoti Down, Pak Persian Carpets, Plascon Paints, SA Home Owner, Italian Lifestyle - SAECO.
Once again the Plascon trends installation was a must-see, with this year's focus on transforming one room, four ways through the use of paint colours from the Plascon 2013 Colour Forecast. Laurence Brick Creative Direction and Anne Roselt of Plascon were behind the colour makeover that showed visitors how, through the simple application of different paint colours, the identical room could be changed four times over.
Decorex Cape Town media partner M-Net collaborated with homeware retailer Mr Price Home to create the M-Net Cares Room to Grow by Mr Price Home, where visitors were given ideas for children's room décor - from infants, toddlers and little girls rooms. Following the show, all the décor items featured from Mr Price Home (and plenty more) will be donated to a local underprivileged children's home, Holy Cross Child and Youth Centre, supporting the resident kids' growth needs.
Another popular feature at Decorex Cape Town was the Volvo #MADEFORYOU Designer Pods, constructed by DuroBuild. Four of the city's leading designers were invited to drive a Volvo car for a weekend and then design a space inspired by their driving experience. Designers participating in the experience were Debbie Hall of The Hall Collection, Stefan Frylinck of Space for Life, Philip Tyers for Colonial House and Virginia Garnham of Maradadi Interiors.
The Samsung Inspire Theatre was a popular feature where visitors enjoyed cocktail, cooking and even chocolate demonstrations. Ensuring that visitors lingered at the show, The Delft-inspired Tearoom designed by Adriaan Lochner and the quirky Lady Bonin tea caravan were stylish additions to this year's catering line-up.
Sian Steyn, Decorex SA General Manager of Exhibitions and Events, said that considering the tough economic environment affecting all South Africans, Decorex Cape Town 2013 had been a resounding success, with visitor numbers and wonderful comments proving once more that Cape Town was the country's décor and design capital.
Reed Exhibitions is the world's leading events organiser, with over 500 events in 30 countries.
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