In addition to detailing agencies' strengths, personality and approach, it has a pullout chart, creating an at-a-glance view of agency core competencies.
It also offers readers a broader view of the South African communications industry with commentary from experts, as well as an analysis of current industry issues. An overview of the country's performance at major global awards festivals offers insight into worldwide advertising trends, while a look at South Africa's own awards highlights interesting local developments.
It is distributed to a database of 4 000 individuals, however, all the information will be on the website, www.theannual.co.za, within three months of publication.
