For the seventh consecutive year, the Zinto Marketing Group (Zinto) teamed up with MTN, to drive a series of interactive activations during the Zion Christian Church pilgrimage to Moria in Limpopo that took place over the Easter weekend and reached over six million commuters over a four day period.
An upbeat team of activators worked alongside MTN at the commuter hub of the Kranskop Engen Forecourt, a popular resting spot for Polokwane-bound buses. The roadshow also visited Paledi Mall and Limpopo Mall where MTN painted Polokwane 'Y'ello'.
Zinto also unveiled the latest addition to their fleet of GigRigs (portable branded staging). It is the largest of its type and features state-of-the-art technology, complete with sound and lighting production.
With branded trucks and staging, giveaways and a talented team of entertainers, Zinto provided compelling entertainment to attract crowds and create excitement that drove MTN product sales and increased brand awareness.
Winnie Mashaba and Gospel Goes Beyond wowed the masses with live entertainment and Zinto's MCs, dancers and performers all brought their unique talents to the stage.
Michelle Combrinck, CEO and founder of Zinto says, "We took the MTN brand direct to the market so as to reach a wider audience outside the city centres, and ensured that the brand communicated in the appropriate language and format. These interactive promotions connect consumers with the brand and help them to make informed purchasing decisions. When done correctly, brand activation is the most powerful tool in winning brand loyalty."
For more information about Zinto, visit www.zinto.co.za
or call (011) 553 1000.