It also anticipated that while cards will account for 90% of contactless payments over the next five years, the deployment of NFC (Near Field Communications) payments by high-profile players such as Apple and Samsung would increase consumer awareness and usage of smartphones to fulfil transactions.
The research also highlighted the growing presence of social media companies in the electronic retail (etail) space. It pointed out that several leading companies, including Facebook, Pinterest and Instagram, had already introduced ‘buy’ buttons, allowing users to make purchases directly from the companies’ mobile apps in a seamless couple-of-clicks transaction.
Furthermore, the research argued that digital eCommerce on social media activity would increasingly extend into the P2P (Person to Person) payments space. It cited the example of WeChat in China, which saw more than 32 billion ‘red envelope’ monetary gifts, sent in a 6-day period in February and claimed that other dominant players could also leverage their ubiquity.
According to research author Dr Windsor Holden, “Facebook has already rolled out a P2P service linked to its Messenger service in the US, and we would expect additional deployments in other core markets over the next year or so.”
The research also forecast that mobile wallet adoption would continue to accelerate in developing markets, with nearly 20 countries across Asia and Sub-Saharan Africa now having more mobile money accounts than bank accounts. It emphasised that as wallet users reached a critical mass in these markets, service providers were introducing more sophisticated payment services such as loans and micro-insurance, thereby hastening the drive towards financial inclusivity for the unbanked.
The complimentary whitepaper, ‘Maximizing the Digital Payment Opportunity’, is available to download from the Juniper website together with further details of the full research and the attendant Interactive Forecast Excel.
