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My first love, my Galaxy

Here's why the Samsung Galaxy A12 will attract the attention of those searching for their perfect Galaxy A
There are a lot of firsts that excite us in life, like getting your licence, your first car or first pay-cheque. How can we forget those amazing feelings? We all also know that special moment of receiving your first smartphone and wondering if it’s got everything, you need. Fortunately, for those who unbox the feature-packed Galaxy A12 as their first phone, that moment is an unforgettable one.

So many South Africans have fallen in love with the Samsung Galaxy A12 as their first or next Galaxy. After all, choosing the right Galaxy A is an important decision, especially with many people examining the price tags and features of the smartphone more closely. For South African Youth, the camera is especially important, with three out of five smartphone owners1 buying for this reason, specifically for the quality of the rear camera and app features. This is exactly why the Galaxy A12’s appeal is so high for those searching for their perfect Galaxy A.

The Galaxy A12 has made cutting-edge innovation accessible to more people. It includes a 5,000mAh long-lasting battery, immersive 6.5-inch display and stylish rear quad camera design, which features a 48MP main camera. The incredible quad rear camera is made for Live Video, which creates the opportunity to ‘do what you can’t’ in amazing new ways.

Impressively, with all these premium features, you can now buy the Galaxy A12, for the recommended retail price of only R3,499* at any participating retailer. Those who purchase this amazing device will receive a R200 cashback voucher with their purchase2. Its incredible value will definitely appeal to those who want a smartphone worth falling in love with. To ensure you can protect your device the offer includes the option to add Samsung Care+ that offers screen damage protection for only R99 once-off, valued at R4,992. Additionally, should you have an older device you can trade it in for an applicable device and get up to R1,800 off the purchase price3.

“The Galaxy A Series has always been designed around offering innovation for all. We’re pleased to add the Galaxy A12 to the line-up. It demonstrates our commitment to developing products and experiences at all price points without making compromises. For many young people who choose a Galaxy device for the first time, there is going to be a lot to fall in love with. With cutting-edge innovation and excellent value, it’s going to be a very happy smartphone relationship, “says Justin Hume, Director: Integrated Mobility at Samsung South Africa.

The Galaxy A12 comes with a 6.5” HD+ Infinity-V display, which ensures an immersive user experience. It is equipped with a stylishly designed quad rear camera so you can easily capture wonderful moments, create incredible Live Video and share your happiness with friends and families. It is available in black and blue.

For more information on the Galaxy A12 visit https://www.samsung.com/za/smartphones/galaxy-a/galaxy-a12-black-64gb-dual-sim-sm-a125fzkgafa/buy/.


1According to Katar's 24 March 2020 report on Gen Z and Gen Y: What do they want from a smartphone? Kantar is the world’s leading data, insights https://www.kantar.com/inspiration/consumer/gen-z-and-gen-y-what-do-they-want-from-smartphones
2Terms and conditions apply.
3Trade-in value dependent on the condition of the original phone.
*Price may vary depending on retailer pricing.



About Samsung Electronics Co., Ltd

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at https://news.samsung.com/za/.

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Read more: Samsung, Galaxy, Justin Hume

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