There are two entries from one South African agency on the shortlist:
| Title | Client | Product | Entrant company |
| A01 (Activation by Location) | |||
| JOHNSONVILLE SAUSAGE NONNAS | JOHNSONVILLE | SAUSAGE | DROGA5 New York |
| VODAFONE SMART JACKET | VODAFONE | MOBILE TECHNOLOGY | DDB & TRIBAL WORLDWIDE AMSTERDAM |
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | OGILVYONE LONDON |
| THE TRAFFIC GAAYE | VIDEOCON | VIDEOCON MOBILES | Y&R Dubai |
| VIRTUAL COASTGUARD | MARITIME NEW ZEALAND | WATER SAFETY | FCB NEW ZEALAND Auckland |
| A02 (Activation by Proximity) | |||
| SAMSUNG BLIND CAP | SAMSUNG ESPAÑA | GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL | CHEIL SPAIN Madrid |
| SAVE ME – THE SKI PASS THAT SAVES LIVES | ÖTZTAL TOURISMUS | ÖTZTAL TOURISMUS | SERVICEPLAN Munich |
| A03 (Augmented Mobile Experience) | |||
| AYRTON SENNA: THE HEART OF BRAZIL | INSTITUTO AYRTON SENNA | INSTITUTO AYRTON SENNA | J. WALTER THOMPSON BRAZIL São Paulo |
| REMIX WITH M | MARS CHOCOLATE NORTH AMERICA | M&M'S | BBDO New York |
| WHO ART YOU | ALIBABA/ALIPAY | ONLINE AND MOBILE COMMERCE | DDB SHANGHAI |
| CHEERS TO A LEGEND | DIAGEO AUSTRALIA | BUNDABERG RUM | LEO BURNETT SYDNEY |
| A04 (Virtual Reality Experience) | |||
| DREAMS OF DALÍ | THE DALÍ MUSEUM | THE DALÍ MUSEUM | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| BMW MOTORCYCLE EYE RIDE | BMW MOTORCYCLE GERMANY | BMW MOTORCYCLE | SERVICEPLAN Munich |
| GE/NYT - "NATURE IS INSPIRING OUR INDUSTRIAL FUTURE" | GE | GE'S INDUSTRIAL INTERNET | T BRAND STUDIO New York |
| #BEFEARLESS | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul |
| A05 (Networked / Connected Mobile Technology) | |||
| #SEECOLORS | SAMSUNG | SAMSUNG #SEECOLORS | LEO BURNETT BUDAPEST |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista |
| HACK IN BLACK | ACTIVSION | CALL OF DUTY : BLACK OPS 3 | EDELMAN Los Angeles |
| A06 (Connected Devices) | |||
| VODAFONE SMART JACKET | VODAFONE | MOBILE TECHNOLOGY | DDB & TRIBAL WORLDWIDE AMSTERDAM |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney |
| WILSON X CONNECTED BASKETBALL | WILSON SPORTING GOODS | WILSON X CONNECTED BASKETBALL | PHENOMENON Los Angeles |
| AMATEUR REPLAY | ALLIANZ | INSURANCE | OGILVY & MATHER SINGAPORE |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland |
| PINLIST | TOK&STOK | FURNITURE STORE | DDB BRASIL São Paulo |
| DOT. THE FIRST BRAILLE SMARTWATCH. | DOT INCORPORATION | DOT. THE FIRST BRAILLE SMARTWATCH. | SERVICEPLAN Munich |
| A07 (Wearable Technology) | |||
| BABOLAT POP | JEAN-MARC ZIMMERMANN | BABOLAT - FRENCH TENNIS, BADMINTON, AND SQUASH EQUIPMENT COMPANY | OGILVYONE Paris |
| HELPMET | THAI HEALTH PROMOTION FOUNDATION | THAIHEALTH ROAD SAFETY PROJECT | BBDO BANGKOK |
| COMMITMENT RINGS | UNILEVER | CORNETTO | LOLA MULLENLOWE Madrid |
| A08 (Data / Insight) | |||
| MFISH | US Department of State / Tone | MFISH | TONE New York |
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg |
| THE END OF SOCIETY SIMULATOR | UBISOFT | UBISOFT | BETC Paris |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY |
| DISCOVER WEEKLY | SPOTIFY | SPOTIFY | SPOTIFY New York |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore |
| A09 (Innovative Technology ) | |||
| TRY ON A SIX | SAMSUNG | SAMSUNG GALAXY S6 | R/GA New York |
| LIGHTSABER ESCAPE: A CHROME EXPERIMENT | GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM | GOOGLE CHROME | 72ANDSUNNY Playa Vista |
| THE MYSTERIOUS BLACK PRINT | BACKUS SABMILLER | ABRAXAS | PHANTASIA AFILIADA A WUNDERMAN Lima |
| B01 (Websites as Part of a Campaign) | |||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco |
| SHOP WITH THE FORCE | STANCE | STANCE STAR WARS SOCKS | ZAMBEZI Venice |
| B02 (Websites as a Product / Service) | |||
| PLAY WITH POP | CLINIQUE | CLINIQUE | WIEDEN+KENNEDY New York |
| C01 (Utilities) | |||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg |
| SPEAKEMOJI | SAPIENTNITRO | SAPIENTNITRO - SELF-PROMOTION | SAPIENTNITRO London |
| SAMSUNG BLIND CAP | SAMSUNG ESPAÑA | GALAXY S7, GEAR S2, SAMSUNG INSTITUTIONAL | CHEIL SPAIN Madrid |
| SAFE & SOUND MUSIC PLAYER | LMG INSURANCE PUBLIC COMPANY | ROAD SAFETY AWARENESS CAMPAIGN | BBDO BANGKOK |
| ROAM DELIVERY | VOLVO CARS | IN CAR DELIVERY SERVICE | OGILVYONE LONDON |
| A DOG'S STORY | MARS | PEDIGREE | COLENSO BBDO Auckland |
| LIFE SIGNAL | UNACEM | UNACEM | CIRCUS GREY Lima |
| RE:SHAKESPEARE | SAMSUNG ELECTRONICS, THE ROYAL SHAKESPEARE COMPANY | THE RE:SHAKESPEARE APP | CHEIL UK London |
| WHATSGERMAN | PLAN.NET GROUP | WHATSGERMAN | SERVICEPLAN Munich |
| C02 (Apps as Part of a Campaign) | |||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| SPRINTER | BJÖRN BORG | SPRINTER APP | GARBERGS Stockholm |
| CHANGE 4 LIFE - SUGAR SWAPS | PUBLIC HEALTH ENGLAND | PROMOTING HEALTH AND WELLBEING, SUGAR SWAPS APP | M&C SAATCHI London |
| NYT VR | ? | THE NEW YORK TIMES, NYT VR, T BRAND STUDIO, GOOGLE, GE, MINI | T BRAND STUDIO New York |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York |
| C03 (Apps as a Product / Service) | |||
| SPEAKEMOJI | SAPIENTNITRO | SAPIENTNITRO - SELF-PROMOTION | SAPIENTNITRO London |
| FORD CREDIT LINK SHARED LEASING | FORD MOTOR CREDIT COMPANY | FORD | VML Kansas City |
| THE TRAFFIC GAAYE | VIDEOCON | VIDEOCON MOBILES | Y&R Dubai |
| CALL CENTER | ANHEUSER-BUSCH INBEV MEXICO | VICTORIA BEER | J. WALTER THOMPSON MEXICO Mexico City |
| C04 (Accessibility, Charity & Non-profit) | |||
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne |
| HEARTBEAT PROJECT | APOTEK 1 | PHARMACY | McCANN OSLO |
| RED CROSS CONNECTION | SINGAPORE RED CROSS SOCIETY | BLOOD DONATION APP | MRM//McCANN Singapore |
| #BEFEARLESS | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul |
| PARKINSOUNDS | TEVA NEUROSCIENCE | INSTITUTIONAL | HAVAS LIFE Sao Paulo |
| D01 (Corporate / Commercial) | |||
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo |
| KIDSBOOK COLLECTION | ITAU BANK | INSTITUTIONAL | AFRICA São Paulo |
| D02 (Accessibility, Charity & Non-profit) | |||
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo |
| E01 (App Games) | |||
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London |
| E04 (Connected Experience Games) | |||
| #RACEYOURHEARTOUT | ACURA | AUTOMOTIVE | IGNITION A RAZORFISH COMPANY San Francisco |
| F01 (Content for User Engagement) | |||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City |
| CHOOSE YOUR SMELLSTINY | OLD SPICE | MEN'S BODY CARE | WIEDEN+KENNEDY Portland |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| A VALENTINE FROM ADIDAS | ADIDAS | PURE BOOST X | HILL+KNOWLTON STRATEGIES London |
| IN-A-SNAP | LOWE'S | LOWE'S | BBDO New York |
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO |
| TACO EMOJI ENGINE | TACO BELL | TACO EMOJI LAUNCH | DEUTSCH LA |
| F02 (Response / Real-time Activity ) | |||
| TWITTER REFUGEES | PASSOP | AWARENESS MESSAGE | NATIVE VML Cape Town |
| UNCRUSHABLE | M.J. BALE | M.J. BALE 100% MERINO WOOL SUIT | TBWA\SYDNEY |
| #LIVEINTHEMOVIES | AIRBNB | AIRBNB | TBWA\CHIAT\DAY Los Angeles |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| F03 (Co-Creation & User Generated Content ) | |||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| COMMERCIALIZER | LETGO | LETGO | CP+B Boulder |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London |
| F04 (Targeted Communication) | |||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| TWITTER REFUGEES | PASSOP | TBA | NATIVE VML Cape Town |
| FLIPSIDE | LOWE'S | LOWE'S | BBDO New York |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| F05 (Social Gaming & Competitions) | |||
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London |
| F06 (Social Trends) | |||
| GIGA SELFIE | TOURISM AUSTRALIA | SIGHTSEEING | TBWA\HAKUHODO Tokyo |
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles |
| THE MOUTH BOGGLES | DOMINO'S | DOMINO'S PIZZA | IRIS WORLDWIDE London |
| #NARCOS BILLS | NETFLIX FRANCE | NARCOS NETFLIX ORIGINAL SHOW | DAREWIN ENTERTAINMENT AGENCY Paris |
| #SQUARESHAKES | SONIC DRIVE-IN | SONIC DRIVE-IN | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| #NETFLIXSWAP | NETFLIX | NETFLIX | DAREWIN ENTERTAINMENT AGENCY Paris |
| F07 (Influencer / Talent ) | |||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| CHEERS TO A LEGEND | DIAGEO AUSTRALIA | BUNDABERG RUM | LEO BURNETT SYDNEY |
| F08 (Social Business) | |||
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney |
| KLM LAYOVER WITH A LOCAL | KLM | KLM LAYOVER WITH A LOCAL | ACHTUNG!MCGARRYBOWEN Amsterdam |
| F09 (Social Purpose) | |||
| HASHTAGS FOR LIFE. | PERUVIAN RED CROSS | VOLUNTARY BLOOD DONORS | McCANN LIMA |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo |
| SONGS OF VIOLENCE | ESTADAO DIGITAL | ESTADAO DIGITAL | FCB BRASIL São Paulo |
| WHATSGERMAN | PLAN.NET GROUP | WHATSGERMAN | SERVICEPLAN Munich |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires |
| G01 (Integrated Campaign) | |||
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco |
| RATE MY ROOF | ORGIN ENERGY | ORIGIN ENERGY | CLEMENGER BBDO MELBOURNE |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm |
| ANTIDIARY: VR + VIDEO EXPERIENCE | SAMSUNG | SAMSUNG | R/GA New York |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York |
| LO KAR LO BAAT | HINDUSTAN UNILEVER | ACTIVE WHEEL DETERGENT | PHD INDIA Mumbai |
| G02 (Cross-device Campaign) | |||
| HCD RINK BINGO | HOCKEY CLUB DAVOS | HCD MERCHANDISE | FCB ZÜRICH |
| G03 (Messaging Campaign) | |||
| I AM A WITNESS | AD COUNCIL | EMOJI | GOODBY SILVERSTEIN & PARTNERS San Francisco |
| WHATSGERMAN | PLAN.NET GROUP | WHATSGERMAN | SERVICEPLAN Munich |
| SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires |
The Festival of Creativity runs from 18-25 June 2016. Visit www.canneslions.com/ for more information.
