Marketing & Media trends
SA's first Beading Exhibition scheduled for May 2007
Organised by the Thebe Exhibitions and Events Group, Beadex Africa will expose beaders to new techniques and trends so that they can grow their businesses. Leading international teachers will provide workshops and kits and suppliers will showcase their products at the exhibition.
Group Managing Director Carol Weaving says beading is a growing international industry. "With Beadex Africa we aim to truly bring the industry together and to life in South Africa. International buyers will meet local suppliers and workshops will set the tone for the future of the industry."
Workshops at Beadex will, among others, focus on art claywork, silverwork, wirework, weaving, crochet, lampwork, glass bead making and gemstones, with a strong emphasis on international trends and techniques as well as traditional African techniques.
Beads of all kinds - crystal, wooden, glass, clay, silver and seeds - and from leading beaders in Austria, the Cheq Republic, Venice, China and Indonesia will be on display. Consumers will be amazed at the kaleidoscope of products displayed that incorporate beadwork.
Weaving says Beadex will not be a traditional exhibition, but a true 'buyer meets seller' platform. "Beadex will match suppliers with markets that suit their profile. In the end, a growing beading industry will also help other industries grow, such as tourism."
Special events at Beadex will include a 'meet the teachers' reception, fashion show, social evening and a live auction.
For more information contact Alison Schaffer on tel 011 549 8380.
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