Founded in 1991, Monier, the Israeli group has, in a relatively short span of thirteen years, become the leading outdoor advertising
company in the East African region, having established market dominance through their own operations in Uganda, Tanzania and Ethiopia.
The acquisition further strengthens the Alliance Media position in the East African market, entrenching Alliance Media as the market leader in these countries. The sale was concluded for an undisclosed sum, and includes over 1000 billboard
faces across the region. Monier outdoor advertising
will cease to exist, whilst Monier will continue as a supplier of printed material to the Central African advertising and media industry.
Alliance Media Group Sales and Marketing Director, Greg Benatar said yesterday that the group was ecstatic about the purchase, as it ends a 5 year long competitive battle in East Africa between the two leading outdoor advertising
companies. "We are now able to focus on providing greater client service and new innovation in this highly economically active strategic centre of our continent. Monier's site locations will provide great value across the LSM spectrum in order to ensure an all encompassing service to both our existing and new client base".
Alliance Media remains as the largest airport advertising
company on the continent, and is now seen as the leading African outdoor media
supplier. Included in Alliance Media's client portfolio are multinational brand leaders such as Vodacom, Standard Chartered, Coca-Cola, DHL and Daimler Chrysler.