Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
Show more
Advertise on Bizcommunity

Subscribe to industry newsletters

Africa's richest square mile's new addition

District Media Group started with a single building wrap in the Johannesburg CBD five years ago and, this year, it has launched its first digital site in the heart of the Sandton CBD. The boards set in the heart of Africa's richest square mile are the first of its nationwide roll out.
Whether it’s viewers or advertisers, the billboards are set to become a welcome sight as opposed to the age-old static boards.

MD of District Media Group, Viby Prakash, said the two digital billboards they have added to the Sandton CBD were in keeping with the evolution of technology and advancements of media platforms.

“Digital is definitely the future. During Covid-19’s hard lockdown, the out of home industry endured a massive setback and we too have had to evolve our business to show more value to our consumers. These digital billboards will do just that by keeping viewers engaged,” said Prakash.

As an SMME – which was started five years ago – Prakash said this was a huge achievement to be able to install digital boards in a retail hub as big as Sandton.

The billboards, both along Rivonia Road, will reach one of the highest LSMs and busiest roads in the country – which has Prakash enthusiastic about the reception it will receive.

“Digital allows the content to change so even if you pass the board every day you will still look to see what is being flighted,” said Prakash.

Unlike static billboards, the digital will flight a rotation of visuals and will allow for immediate amendments from a central hub where they will be controlled.

The rotation of visuals are expected to keep viewers engrossed whenever they pass by as it will change constantly so people won’t be accustomed to knowing what is on the boards.

“With the newer tech we have introduced people are going to be drawn to it when they drive our walk past. For our clients, it’s something different and with the traffic and high foot flow it’s going to be a fantastic way for them to communicate with audiences,” said Prakash.

The billboards are another step towards District Media Group’s vision of becoming the leading out of home service provider in Gauteng.

The billboards went live on 1 May 2021.

District Media Group
District Media is a 100% Black Owned Level 1 BEE contributor. District has offices in KZN and JHB.

Let's do Biz