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The 2024 Elections Broken Down with Mike Sham

The 2024 Elections Broken Down with Mike Sham

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    Understanding your ideal customer - The key to running a successful influencer campaign

    Whether running influencer campaigns for consumer brands or a retail client, understanding the ideal customer or shopper profiles of the brands we work with is a critical part of running influencer campaigns for our clients with real impact and measurable results.
    Understanding your ideal customer - The key to running a successful influencer campaign

    "Sitting with our clients and hashing out what their ideal customer looks like is the jumping-off point for not only matching the perfect content creator to the brand, but doing so in an authentic way so that the campaign message is believable to both the brand and the content creator's audience," says Cindy Laufs, owner of Hustle Media.

    Understanding your ideal customer - The key to running a successful influencer campaign

    A little lost on how to lock down your brand's ideal customer and align it with the right influencer? We share a few key questions to point you in the right direction.

    Understanding your ideal customer - The key to running a successful influencer campaign
    Understanding your ideal customer - The key to running a successful influencer campaign

    We love giving credit where credit is due!

    Our current content creator crush is Marilize de Clercq. Style mentor, lifestyle connoisseur and a consummate professional. We're currently working with Marilize on the #TygervalleyFinds campaign conceptualised by Mustard Seed Relationship Marketing. A campaign that proves nothing beats a good strategy, knowing your target audiences, and aligning your chosen influencer with both your strategy and your audience.

    The festive season is approaching faster than we care to admit! Are you looking to add influencers to your campaign? Get in touch, and let's create something wonderful together.

    I am looking forward to hearing from you!

    Cindy

    Understanding your ideal customer - The key to running a successful influencer campaign

    To find out more about our services:
    https://hustlemediasa.co.za

    Hustle Media
    Hustle Media is a full-service, multi-disciplined communications and digital agency that services all sized clients, from start-ups to large companies. We create compelling, value-added strategies that fast-track growth on- and offline.
    Let's do Biz