Following IAB SA's recent announcement of new committee members for the IAB SA Digital Influencer Committee, R-Squared Digital is excited to share that its CEO and Founder, Stephane Rogovsky, is the newly appointed Council Lead of the IAB SA Digital Influencer Council.
While still in its infancy phase, the influencer marketing industry is one of the fastest growing segments of digital marketing. There are currently multiple and differing definitions of influencer marketing and influencers, as well as the influencer tiers, how ROI is calculated, benchmarks used, and best practices, and this council will lead the process of consolidating of these views in order to develop set guidelines, best practices and benchmarks for digital influencer marketing in South Africa, and to empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.
As announced by the IAB SA, Rogovsky will also be working closely with Zoe Soon, IAB Global VP Mobile centre of Excellence (also over-seeing this area of expertise) to co-develop and collaborate on projects where relevant and meaningful. Rogovsky is thrilled to be working with the IAB Global Head Office on meaningful projects relevant to the influencer marketing industry on a global scale. “It is an honour to be part of the process; coordinating this discussion at a global level whereby industry standards will be set, all the while leading change in the influencer marketing industry alongside truly great industry leaders,” Rogovsky comments.
The Digital Influencer Marketing Committee is as follows:
Stephane Rogovsky, CEO and Founder R-Squared Digital: Committee Lead Leigh Kinross, MD Associated Media Publishing: Publisher Seat Gillian Atwood, Director GillStrawberry: Sponsorship Seat Siya Mitane, MD SlikourOnLife: Agent Seat Nicole Capper, Owner MANGO-OMC: PR Seat Pippa Misplon, BUD Ogilvy SA: PR Seat Paballo Rampa, Vodacom Content Marketing: Brand Seat Michal Turner, One Day Only: Brand Seat Naledi Mashego, MD and Founder Black Cherry Marketing: Marketing Seat Brian Muguto, Business Director Mediacom Media: Agency Seat Danilo Acquisto, Founder and CEO Special Effects Media: Specialist Seat Amanda Sevasti Alves, Publicis Machine: Agency Seat Terry Murphy, Marketing Mix Conferences: Independent Seat Anna-Belle Mulder, Platform 5 Digital: Performance Agency Seat Christine Wienekus, Hellocomputer JHB Head of Social & Content: Agency Seat Pierre Cassuto, Humanz: Technical Platform Seat
The IAB SA is proud to announce the selected committee members for the much anticipated IAB SA Digital Influencer Committee, under the leadership of IAB SA member and R-Squared Digital CEO and Founder, Stephane Rogovsky...
R-Squared is a leading influencer marketing creative agency in South Africa that works with some of the best brands and agencies in the country and internationally. R-Squared Digital is known for its masterful management and its specific industry expertise in designing, executing and managing influencer marketing projects that are extremely engaging, authentic story-telling, and protecting the brand equity.
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