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Stephane Rogovsky to lead IAB SA Digital Influencer Committee

Following IAB SA's recent announcement of new committee members for the IAB SA Digital Influencer Committee, R-Squared Digital is excited to share that its CEO and Founder, Stephane Rogovsky, is the newly appointed Council Lead of the IAB SA Digital Influencer Council.
Stephane Rogovsky

While still in its infancy phase, the influencer marketing industry is one of the fastest growing segments of digital marketing. There are currently multiple and differing definitions of influencer marketing and influencers, as well as the influencer tiers, how ROI is calculated, benchmarks used, and best practices, and this council will lead the process of consolidating of these views in order to develop set guidelines, best practices and benchmarks for digital influencer marketing in South Africa, and to empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.

As announced by the IAB SA, Rogovsky will also be working closely with Zoe Soon, IAB Global VP Mobile centre of Excellence (also over-seeing this area of expertise) to co-develop and collaborate on projects where relevant and meaningful. Rogovsky is thrilled to be working with the IAB Global Head Office on meaningful projects relevant to the influencer marketing industry on a global scale. “It is an honour to be part of the process; coordinating this discussion at a global level whereby industry standards will be set, all the while leading change in the influencer marketing industry alongside truly great industry leaders,” Rogovsky comments.

The Digital Influencer Marketing Committee is as follows:

Stephane Rogovsky, CEO and Founder R-Squared Digital: Committee Lead
Leigh Kinross, MD Associated Media Publishing: Publisher Seat
Gillian Atwood, Director GillStrawberry: Sponsorship Seat
Siya Mitane, MD SlikourOnLife: Agent Seat
Nicole Capper, Owner MANGO-OMC: PR Seat
Pippa Misplon, BUD Ogilvy SA: PR Seat
Paballo Rampa, Vodacom Content Marketing: Brand Seat
Michal Turner, One Day Only: Brand Seat
Naledi Mashego, MD and Founder Black Cherry Marketing: Marketing Seat
Brian Muguto, Business Director Mediacom Media: Agency Seat
Danilo Acquisto, Founder and CEO Special Effects Media: Specialist Seat
Amanda Sevasti Alves, Publicis Machine: Agency Seat
Terry Murphy, Marketing Mix Conferences: Independent Seat
Anna-Belle Mulder, Platform 5 Digital: Performance Agency Seat
Christine Wienekus, Hellocomputer JHB Head of Social & Content: Agency Seat
Pierre Cassuto, Humanz: Technical Platform Seat

Don’t miss the IAB Insight Series Event: Digital Influencer Marketing at Kantar in Cape Town on 28 November 2019, where IAB SA Digital Influencer Committee lead, Stephane Rogovsky will be the key note speaker!

For more information, read the IAB SA announcement here:

The IAB SA Digital Influencer Marketing Committee is announced

The IAB SA is proud to announce the selected committee members for the much anticipated IAB SA Digital Influencer Committee, under the leadership of IAB SA member and R-Squared Digital CEO and Founder, Stephane Rogovsky...

Issued by IAB South Africa 22 Oct 2019

R-Squared SA
Founded in 2014 and based in beautiful Cape Town, R-Squared is an Influencer Marketing Creative Agency that designs, builds and executes kickass influencer marketing projects locally and internationally, and is recognised as one of the Top 5 Influencer Agencies in South Africa. Our projects are curated to be engaging, authentic and to protect both brand and advertising agency brand equity.



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