Asset is a monthly digi-mag aimed at readers in the commercial property industry. Working in association with eProp.co.za, an established commercial property website and e-newsletter with over 35 000 subscribers, Asset's goal is to deliver current and relevant insights into the workings of the property world.
Sales and marketing director Tony Korsten says of the new publication: "The reading of magazines on either desktops or ubiquitous mobile devices is fast becoming the norm, and as broadband speeds improve and people get used to reading on a screen, the growth of digital magazines will continue to climb."
Asset's target readers comprise an audience across the commercial property spectrum in South Africa and a variety of other African countries, and include:
• Institutional property owners including listed and unlisted property funds
• Private property investors
• Property developers
• Property and built environment professionals
• Property services companies and professionals
• Product and service providers to the built environment
• Research companies
• Research providers
• Financial institutions
• Corporate occupiers
