365 Digital is thrilled to announce its appointment as exclusive partner to TikTok in South Africa. The exclusive partnership specifies 365 Digital as TikTok's exclusive media representatives, who will be responsible for all advertising sales and account management in South Africa.Issued by365 Digital
For the sixth consecutive year, BIC® has embarked on its school roadshow, and this year, the stationery brand is continuing its efforts towards improving the quality of education in our schools with the message: "If You Can Dream It, You Can Be It."
Zinto Marketing Group's team of BIC brand activators
Part of BIC®’s educational roadshow across KwaZulu-Natal is a school art competition recognising young talent, called the BIC® Art Challenge. The competition encourages learners to tap into their creative skills bringing excitement to the school classroom and awarding prizes to the winners.
The activation is managed by The Zinto Marketing Group, specialists in creating new platforms for brands to engage with the youth market and contribute to socially conscious initiatives. The roadshow encourages learners to stay in school and work hard to reach their full potential. The brand activation agency has been involved in the education segment for the past 17 years and its infotainment platforms are supported by the Department of Education.
The Stationery Marketing Manager at BIC®, Ronette Kishun, says: “The hope is to build a groundswell of support through the initiative by encouraging the public to continue to donate stationery items towards lesser-resourced schools. Every purchase of specially marked stationery at local supermarkets will make a difference to help BIC® reach its target of 1.3 million pens this year.
“The show cleverly incorporates pop culture and the brand character, ‘BIC® Boy’, who imparts key educational messages through a format that learners can engage and interact with. The performance is presented by young and aspiring actors and dancers who have the ability to convey the message that by working together, we can achieve greatness,” Kishun further adds.
BIC® is appealing to learners, parents, corporates and the broader public to get involved and foster a culture of learning in South Africa.
Join the BIC® movement and show your support by helping to make a difference in the lives of over a million lesser-resourced learners.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.