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Why it is important for entrepreneurs to socialise

When it comes to entrepreneurs and socialising, there are two very different school of thoughts. While some people believe that entrepreneurs should utilise all of their time in running and maintaining their business, others think that they should take out some time to socialise with others. After all, man is a social animal.

The truth is that socialising has its own benefits. Nothing can substitute for human interaction, making it important for everyone to socialise. According to reports, those who socialise less tend to be more depressed. Experts suggest to spend around six hours socialising per day. However, this does not mean you leave everything and socialise. This also includes working in a team and interacting for work purposes.

So why should entrepreneurs make it a point to do so? Here are some reasons:

1. It’s a way to market

Socialising is all about knowing people, and knowing people is a big aspect of marketing. Think about it. What is marketing? It is the concept of creating a buzz about a certain event, and in this case a business. You do so with the help of marketing campaigns that include online and offline marketing tools.

The main aim is to let people know of what you do. And what better way than to tell them this face to face? No marketing is as effective as direct marketing. When you socialise, you get a chance to speak to people about your business, answering all their questions on the spot. This increases your chances of securing a client, and if you serve what you promise it may start a chain (word of mouth) and you may begin to receive business in no time.

These days more people (40%) interact through social media than ever. Pinterest alone houses over 150 million users interacting with each other. It has become a marketing tool where people spend hours every day. While the general consensus over the use of social media to interact is mixed, remember that something is better than nothing.

2. It makes you more creative

When you socialise, you get to know others and their ideas. Communicating is all about the exchange of ideas, positive or negative. Imagine this scenario: you are a computer engineer working on a new program. You meet another computer engineer at a party, and discuss your idea with him. The discussion can include constructive criticism and give you more ideas to include in your program, resulting in an improved program.

Since people are different, speaking to others will enhance your knowledge and open more possibilities as well. You can discuss logistic ideas, hear about new and better solutions and be in the know-how of expected market conditions. This would also make you more creative putting you in a position to come up with better solutions to your issues.

3. Polishes your skills

Socialising helps you polish your skills, most importantly your communication skills. You will be dealing with a number of people in your role as an entrepreneur; you must be able to communicate with them effectively to succeed as an entrepreneur. Socialising actually serves as a crash course in communication.

Other than this, socialising teaches you to be patient as you deal with different people. It also helps you understand how to make a point and get out of hot water. Other than this, socialising helps you destress. Positive human interaction is one of the easiest ways to get over depression.

4. Socialising makes you credible

You need to add credibility to your name if you wish to be known as a successful business person. If you do not socialise, the only people who know you would be your colleagues, friends and family.

When you step out and talk to others, you’d be letting them know who you are and what you do. Being seen and heard of adds credibility to your name, which can help you a lot in your business.

Think of Facebook. It was not the result of a single man’s hard work. Mark Zuckerberg came up with the idea and joined forces with his friends to give birth to Facebook.

It would not be entirely wrong to state that Facebook’s earlier success was largely due to Zuckerberg’s socialising skills. He was a known man on his campus, and had credibility which resulted in the success of Facebook when it was called Facemash.

Most successful entrepreneurs today socialise because they have understood the importance of knowing and being known. However, socialising doesn’t mean to attend every party and return home with a hangover. It means to know and be known to people who live or work around you or who you would be required to deal with during the course of your work. Merely greeting people with a smile and striking a small conversation about work can be enough at times.

So wear a smile at all times and mingle with people and you will soon understand why it is important to do so.

About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and

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