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What you need to know about online branding

As South African businesses move online more and more, it's important to check that your physical presence translates to an online presence in line with your brand. Why should customers choose you over another brand? Let's craft your brand story.

Understanding branding

Branding was important BC (before coronavirus), but it mainly included your website, logo, business cards and storefront or offices. Now that e-commerce is booming in South Africa, an essential part of your branding is your website. You need a professional website, hosted by a reliable web hosting company that can help you achieve your business goals. You want to write meaningful content that will appeal to your customers, and ensure your SEO strategy is solid. Visitors to your site need to know who you are, what you offer, and why to choose you as soon as they land on your homepage.

Finding your brand story

If you’re looking for the step-by-step of how to craft your brand story, Xneelo has written an Online Branding 101 article that explains it. Perhaps you’ve turned your hobby into a business or built it yourself, brick by brick. How do you share what makes you special with the rest of South Africa, online? That’s a valuable question to be able to answer.

Make your brand memorable

A memorable brand is a smashable brand. Ideally, you want people to have a consistent experience of your brand no matter where they see it. Perhaps it’s a few seconds on social media, an article shared on email and a Google ad, but those pieces put together form a consistent impression. They recognise your brand. There are a few essential ways to do this, but it all boils down to knowing your brand story, and applying it to every piece of content you create.

From there, it’s a step-by-step process of crafting your brand until it’s as memorable as Nando’s and as smashable as Coke. If you need any web hosting help, Xneelo is available day and night to answer your questions.

Xneelo provides reliable hosting for your business. With a stable network and 24/7 support, we ensure that your website stays up, stays fast and stays supported.

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