Most Read

  • Telkom CEO Sipho Maseko to step down
    Telkom has announced that its CEO and executive director Sipho Maseko will step down on 30 June 2022. The telecoms company said the process to appoint a successor is well underway and a designated group CEO will be announced in the not too distant future.
  • How cooking oil brought a moment of joy during a dreadful week
    It is possible that cooking oil prevented more looting in South Africa in the last week than the president, the ANC, the intelligence community, the army and the police combined. This, without question, says something about the versatility of the product. It says even more about the state of the state. When you are shown up by canola, you might want to revisit your strategy. By Howard Feldman
  • #BehindtheBrandManager: Meet Tamsin Darroch of Kellogg's South Africa
    Few food brands have the historical connection with consumers around the world as Kellogg's does, having held meaning at the breakfast table for over a century. By Lauren Hartzenberg
  • Park Advertising launches digital performance unit, Lucid Media
    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit.
  • Transnet hit by cyberattack - Operations disrupted nationwide
    The Transnet Port Terminals website has been hacked, implying that all companies under Transnet have been affected. All Transnet websites were down at the time when reporting was done for this SA Trucker article. The publication cited sources who requested to remain anonymous because they are not allowed to speak to the media.
  • Business unusual for small enterprises on the road to recovery
    The Covid-19 pandemic has hit South Africa's small business sector hard and there are grim statistics to bear this out. Those statistics will not be repeated here. After all, if you are a small business owner setting out on the road to recovery, the last thing you probably want is more details of the toll the pandemic has taken on small enterprises. Far more useful would be some good, solid tips on how to build back better after any business setbacks. By Ameen Hassen
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What you need to know about online branding

As South African businesses move online more and more, it's important to check that your physical presence translates to an online presence in line with your brand. Why should customers choose you over another brand? Let's craft your brand story.
Understanding branding

Branding was important BC (before coronavirus), but it mainly included your website, logo, business cards and storefront or offices. Now that e-commerce is booming in South Africa, an essential part of your branding is your website. You need a professional website, hosted by a reliable web hosting company that can help you achieve your business goals. You want to write meaningful content that will appeal to your customers, and ensure your SEO strategy is solid. Visitors to your site need to know who you are, what you offer, and why to choose you as soon as they land on your homepage. 

Finding your brand story

If you’re looking for the step-by-step of how to craft your brand story, Xneelo has written an Online Branding 101 article that explains it. Perhaps you’ve turned your hobby into a business or built it yourself, brick by brick. How do you share what makes you special with the rest of South Africa, online? That’s a valuable question to be able to answer.

Make your brand memorable

A memorable brand is a smashable brand. Ideally, you want people to have a consistent experience of your brand no matter where they see it. Perhaps it’s a few seconds on social media, an article shared on email and a Google ad, but those pieces put together form a consistent impression. They recognise your brand. There are a few essential ways to do this, but it all boils down to knowing your brand story, and applying it to every piece of content you create.

From there, it’s a step-by-step process of crafting your brand until it’s as memorable as Nando’s and as smashable as Coke. If you need any web hosting help, Xneelo is available day and night to answer your questions.

xneelo provides reliable hosting for your business. With a stable network and 24/7 support, we ensure that your website stays up, stays fast and stays supported.

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