When asked about the value that WorkBook will add to their business, Julia Parry, head of operations at draftLine, explained that the brand-new agency needed a tool that would assist in cost and time saving. “Our traffic and client service departments needed a tool that could increase efficiency and agility, thereby, providing value to our brands. WorkBook is by far the best solution for us,” says Parry.
“The draftLine team needed a tool that specifically caters for in-house agency needs, and WorkBook does exactly that. By integrating all operations, from end to end, draftLine can have an accurate view of all project data,” says Daniel Marcus, director of agency solutions at Silversoft.
Anheuser-Busch InBev (AB InBev) has launched its first in-house agency in South Africa after first being introduced in Columbia. Named draftLine, this global agency is quickly expanding, with offices in Mexico, the USA and Europe. DraftLine is centered around social listening, content creation and digital media buying and aims to improve Ab InBev’s creativity through bringing unique perspectives to everyday challenges.
For 15 years, Silversoft has been delivering enterprise solutions to people and project-centric firms, supporting over 50,000 users across South Africa and beyond. Silversoft has offices in Johannesburg and Cape Town and is the local Platinum Partner for Deltek – the leading international provider of software to the Professional Services industry.
With WorkBook by Deltek, Silversoft delivers beautiful agency management technology that will help your firm win the best accounts, deliver the greatest projects, delight your clients and be more profitable. Workbook looks good. Lifts heavy.
Find out how Deltek WorkBook can transform the way your agency performs here<!>.