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Ackermans gives moms one less thing to worry about with its 'My First Steps' footwear range

A child's first step is a massive milestone for any family. Once those first few steps are taken, it is almost impossible to keep up with your little one as their curiosity to discover the world takes over.
Ackermans gives moms one less thing to worry about with its 'My First Steps' footwear range

While exploring barefoot is encouraged in the early stages of a child’s development, there comes a time when their feet require protection from the elements. According to Durbanville Podiatrist Philip Carstens: “A parent needs to consider the growth allowance provided by a shoe. It is important to find a shoe that controls the heel, supports the arch of the foot and frees up the toes – critical considerations for when a foot is still developing.”

Ackermans’ Baby Company has introduced the ‘My First Steps’ footwear range, available exclusively at selected Ackermans stores nationwide. The range was carefully designed for toddlers and preschoolers on the move, allowing children to comfortably and safely explore, walk and play.

Lisa Jackson, Buying Manager at Ackermans, notes that in the world of a young child, everything is new and exciting, so it’s important to select footwear that keeps pace with their insatiable curiosity. “My First Steps shoes were designed with lightweight soles for flexibility, as well as easily adjustable fastening to provide a secure fit.

“The non-slip flexible outsole and padded ankle provide extra comfort and arch support to support a child’s first steps, while the shoe’s wide opening allows for easy access.”

Raynard Potgieter, Buying Director at Ackermans, adds that My First Steps is one of Ackermans’ most highly anticipated launches of the year in the kidswear category. “As a business, we are continuously looking for new ways to add value to the lives of our customers, and this range is another example of this.

“Good design is necessary to support a child’s healthy physical development, and we are glad that we can offer My First Steps to meet this important need.”

The My First Steps range is available at selected Ackermans stores across South Africa from September 2018. The shoes are available in sizes 2-5, and retail at R119.95.

About Ackermans:

With over 700 stores nationwide, Ackermans is a leading South African value retailer and stockist of affordable family clothing, footwear, general merchandise, cellular and value-added services. Call the Customer Care line on 0860 900 100 or (International) +27 (0) 21 928 1040 or visit for any queries.

Ackermans' success story began in 1916 when Gus Ackerman opened the very first store in Wynberg, Cape Town, setting a benchmark for competitive prices that few could match. Today, with more than 380 outlets in Southern Africa, including Namibia, Lesotho, Swaziland and Botswana, the business continues to go from strength to strength. Ackermans' proud heritage was built by focusing on the things that matter most to our customers; namely affordability, fashion and durability.
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