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FAME Week Africa to host first-ever MIP Africa

Following the successful addition of MIP China and MIP Cancun to the MIP Markets portfolio in recent years, RX Africa will be launching MIP Africa as part of Fame Week Africa, the continent's leading event for business development for the creative industries.
FAME Week Africa to host first-ever MIP Africa

Whether you are involved in producing, distributing, financing or buying film and TV content for Africa audiences, MIP Africa is the content market that will put you face-to-face with the people, content and ideas to give your business a new doorway to huge opportunity.

MIP Africa offers a unique experience of pre-scheduled one-to-one matchmaking that guarantees meetings between distributors, producers and African buyers and commissioners to support programmes sales and co-production partnerships. It’s a thrilling opportunity to unwrap your freshest film and television content to African and international buyers.

Designed to connect with TV industry leaders, MIP Africa will form the film pillar of Fame. Exhibitors will be pan-African-based and enjoy a platform created specifically to showcase the skill and capability of the continent.

MIP Markets are the world’s leading entertainment content markets. MIPCOM and MIPTV are the two biggest weeks in the international television calendar, bringing together the largest gathering of global buyers, distribution and production communities. MIPCancun, now in its 8th year, and MIPChina which launched in 2017 have rapidly become the leading international content market and conference for their regions.

MIP Africa a perfect fit for Fame Week Africa

Carol Weaving, CEO of Reed Exhibitions Africa, says holding company MIP Markets’ history and ongoing success makes MIP Africa perfect for FAME Week Africa. “As a strongly represented pillar in FAME Week Africa’s Film sector, MIP Africa will bring everything from blockbuster programming to groundbreaking partnerships and a great history with global and international buyers including Multichoice and Showmax. We couldn’t be more thrilled to welcome MIP Markets on board.”

Bringing together leading professionals coming from around the world, MIP Africa will follow in the footsteps of MIPCOM, MIPTV, MIP China and MIP Cancun as the unrivalled business development cornerstone of the film and television industry.

According to Jérôme Delhaye, director of RX France’s Entertainment Business Unit, African content is currently in great demand, and MIP Africa is the perfect platform to highlight this in-demand talent.

“Following the success of MIP Cancun and MIP China and given the huge potential and interest that there is around the African TV market, the launch of MIP Africa and the collaboration with RX Africa is a timely and exciting development,” says Jérôme Delhaye. “We’ve seen huge growth in the feature film sector, with domestic demand for the diverse local production in such key territories as Nigeria, particularly strong. Now we are seeing increased activity in the TV industry, with the more original productions. We hope that MIP Africa will help support the continent’s production and distribution sectors, developing domestic consumption across Africa and bringing African shows to the world market.”

JP Smith, the City’s mayoral committee member for safety and security, The City of Cape Town, says the Mother City is delighted that MIP Africa will be forming part of FAME Week Africa in 2022. “This again solidifies the Host City of Cape Town’s broader strategy to provide more platforms for creatives from around the world and the rest of the continent.

“Whether it is film, the arts, entertainment and new media, there are few places in the world to rival the beauty, cutting-edge facilities and raw talent Cape Town opens up for an industry hungry for unique content.”

Judy Goddard, event director of Fame Week Africa, says the excitement is palpable as the teams work their way towards this African first. “The engagement we’ve had with exceptional talent so far has been uplifting. We are thrilled to be working with our hosts, The City of Cape Town, and to have the support of so many industry leaders.

“Let the show begin...”

For more information on FAME Week Africa’s content partner MIP Markets, explore the MIPCOM (11-14 October 2021) website or follow on social media:

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About FAME Week Africa

In partnership with the Host City of Cape Town, RX Africa brings you FAME Week Africa 2021, an event set to become the continent’s unrivalled cornerstone of business development for the film, arts, media and entertainment industries. Bringing the Film, Arts, Media and Entertainment sector together, FAME Week Africa is the go-to place for creative industry professionals on the African continent. FAME Week Africa provides an opportunity to forge, enrich and strengthen business relationships.

It also showcases new technologies and services from industry leaders in AV system integration and communications; live entertainment technology; television and broadcast; animation and film; studio and production, DJ and pro-audio equipment.

Beyond the event, FAME Week Africa continues to drive commercial success as attendees have access to the creative industry community, through leadership pieces, online content and communities from around the world.

About MIP Markets

MIP Markets are the world’s leading content entertainment markets, made up of MIPCOM and MIPJunior, MIPTV +MIPFormats +MIPDoc, MIP China, MIPCancun and from 2022, MIP Africa.

MIPCOM + MIPJunior (October, Cannes, France) is the world’s largest entertainment content market gathers the global TV industry for four days of networking, meetings, deal-making,screenings and conferences. MIPJunior is the biggest kids entertainment industry event screening the very latest content.

MIPTV (April, Cannes, France) is the spring international tv market and now includes MIPFormats, the incubator for the very best in entertainment formats and MIPDoc, the world’s leading event for the factual community, gathering top international buyers, commissioners, producers, co-producers and distributors of business.

MIP China (June, Hangzhou, China) brings together international and Chinese companies to develop new content business for new audiences.

MIP Cancun (November, Cancun, Mexico) offers opportunities to develop production partnerships and buy/sell content for the fast growing LatAm TV market.

About RX Global

RX Global is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world. RX Africa is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at

RX Africa
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

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