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Some of the hottest trends in marketing

The world of marketing is constantly changing. The people that continually strive to keep it going with as much ingenuity and originality as possible constantly strive to bring fresh and attractive content to a highly competitive market. This year in particular has brought many exciting and ingenious concepts and successful executions of these concepts within the world of marketing. We will now be looking at those that have truly stood out that have brought a lot of value to the lives of consumers in an entertaining and sincerely original manner.
The birth of interactive content

Marketing is becoming more and more intimate in terms of how people interact with content. It is no longer enough that people read an article, or watch a video. They need to feel included with what is being presented. People want to feel appreciated, and that their opinions and values have meaning. Interactive marketing is directly shaped by an audience. It is the individual or group that decides the outcome of the content and its applications, based on what they put in.

This kind of tailored content permits a very personalised form of marketing which speaks directly to each person, rather than attempting to blanket large swathes of people with generalised content. This permits a heightened level of intimacy and closeness between the public and the company. People can now provide highly refined and honest information because they felt like their wants and needs were being properly attended to.

Influencer marketing

One of the best ways to influence people, in all of mankind’s history, is through a highly charismatic and respected individual. The greatest and most venerated leaders in the world are those that have been able to motivate and mobilise people the most effectively. One of the most recently well-established trends in marketing involves handing much of a campaign’s impetus to a popular public figure. This includes YouTube and social media icons, musicians, rappers, artists, and politicians.

Influencer marketing works through the careful selection of a potentially appropriate figure who will be able to gear their social media presence towards a genuine support for a product or campaign. A person has to prove that they have what it takes to properly promote a particular idea or belief system in an appropriate and heartfelt manner.

Mobile videos

Whether you find them an annoying distraction, or enjoy watching them, mobile videos have become one of the most widespread and proliferating means for marketing campaigns. Video has almost completely taken over both social media and websites. It is hard to find a webpage without a video playing somewhere on it. The creation and employment of quick yet highly dense and informative videos is one of the best ways to get information across in a speedy and efficient manner. Videos are now being viewed on a higher basis on mobile phones, which is the preferred avenue for marketers with exciting videos in mind.

These are just some of the most well-established trends in digital marketing. There are many other types of marketing that have flourished in recent years, but these trends represent the hottest and most innovative methods of marketing that are sure to be around for years to come.

About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and
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