Yourself Management, a through-the-line marketing agency, will be launching its refreshed corporate identity on 15 February. The evolved corporate identity includes a revamped website, corporate video, stationery and logo with an enhanced look and feel.
A 100% black-owned agency, Yourself Management currently employs over 300 staff operating throughout the Southern African Development Community (SADC), East and West Africa with a Head Office in Johannesburg and regional offices in Cape Town, Durban, Namibia and Zambia.
The agency, which has been open for the past 13 years, services numerous blue chip clients including Tiger Brands, Nestle, L’Oreal and Platco Digital (eTV) among others.
“I am pleased to be launching our refreshed corporate identity,” says Kabelo Ncholo, the Chief Executive Officer and founder of Yourself Management. “It is part of our growth strategy, and an ideal opportunity for us to kick start 2017. The concept of reinvention is very important in the marketing business. Reinventing your brand also means reinventing your business through continual improvement, growth and innovation. Everything the refreshed brand image portrays requires calculated effort that is in alignment with how the business fundamentally does things and executes on its services.”
Since launching in 2004, Yourself Management has focused on creating campaigns for the township market, priding themselves on being “Leaders in the Township Market”. With the greater emphasis on amplifying its services throughout the Sub-Saharan region, the agency has now positioned itself as being “Leaders in the African Market” as highlighted in the agency’s new logo.
Another major aspect of Yourself Management’s new corporate identity is a much-improved website (available at www.yourselfmanagement.co.za from 15 February) offering a fresh layout and design as well as a range of new features. These include greater detail on the services the agency has provided its clients and its skills development programmes to reduce unemployment. Visitors to the site can now also engage with a comprehensive media room, offering a range of articles, TV and radio interviews on various aspects of the business.
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