In a unique partnership, Nike and Apple created a cross platform application and experience for consumers through their website. Using a specially designed chip made to fit a pair of Nike sneakers, visitors to the site were able to download information to and from their Apple iPods to plan a complete workout experience, from mapping a running course using Google maps to coordinating music with a tempo that mirrors the intensity of the workout and review the results.
“Through this campaign Nike+ has essentially fulfilled the great promise of the Internet as a collaborative tool-blending technology with product design – allowing consumers to engage in a total multimedia experience,” said Kevin Swanepoel, president, The One Club.
Nike was also named as the 2007 Client of the Year due to its re-emergence as a leader in creative advertising. This year, Nike has been a champion of good creative work generated from many different agencies across as many countries.
“We are excited to be celebrating the 10th anniversary of One Show Interactive,” said Mary Warlick, CEO, The One Club. “Our long standing passion for recognizing good creative work within new media and web design was evidenced with the creation of this awards program in 1997.”
The top Pencil winners at this year's One Show Interactive include:
For the full list of winners, go to www.oneclub.org/finalists.
Winners and finalists will be featured in the commemorative One Show Interactive Annual, which will be released later this year.
