Africa's leading bank challenged us to design an innovative environment for the promotion of their future league graduate programme.
The programme provides wonderful career opportunities for students in IT, engineering and commerce. Particular aspects of employment are experienced through personal interaction with the FNB executive team amongst others and they receive a better understanding of the company and its culture as they are based in office for a period. We designed a game show in order to attract students to apply for the future league of innovators programme and also play an online game in order to qualify.
The set included a professional environment complete with game show host and playoffs with other students. Participants were targeted regionally through a roadshow and then were selected to play against each other on set. A series of final live questions were answered resulting in the grand finale at Bank City. The overall lucky winner took home a holiday for two and secured a place on the prestigious league of innovators.