This year marks the 25th anniversary of the Loerie Awards and the inaugural year of its hosting under the banner of the Marketing Federation of Southern Africa (MFSA).
Jabu Mabuza, chairman of the Marketing Federation of South Africa, voiced his concern that the Loerie Awards should award ads that are meaningful to the majority of the South African population and not only to the white English-speaking segment.
Robert Campbell, international chairman of the judging panel, commented on the weak South African flavour of ads and to him it seemed like ads were created to win awards at the top international competitions.
Only the winning company, advertiser and title is listed. To view the full team who worked on an advertisement, click through to the Loerie Awards website: http://www.loerie.org.za/entries/finalresults.asp
Craft Awards - Awarded for outstanding specialised contributions in the production of advertisements.
Gold + Grand Prix
Category: Corporate
Company: Ogilvy & Mather Rightford Searle-Tripp & Makin
Advertiser: Iscor
Product: Iscor
Title: I am Steel
Category: Product
Company: VWV Group
Advertiser: Afgem
Product: Tanzanite Foundation
Title: Tanzanite Completes You
Category: Product
Company: Leo Africa / Bonham Carter Seventh Wave
Advertiser: Diageo
Product: Johnnie Walker
Title: Andile Mazwai's Walk
Category: Corporate
Company: FCB Impact
Advertiser: First Rand
Product: First Rand CSIR
Title: First Rand Stories
Category: Corporate
Company: Ogilvy & Mather Rightford Searle-Tripp & Makin
Advertiser: M-Web
Product: Corporate
Title: Superhero Part 1
Category: Corporate
Company: VWV Group
Advertiser: Petro SA
Product: Petro SA
Title: Petro SA
Category: Corporate
Company: Bonham Carter Seventh Wave
Advertiser: SAP Saphila
Product: Conference Opening Module
Title: Expand Your Mind
Category: Corporate
Company: VWV Group
Advertiser: Microsoft
Product: 10th Anniversary
Title: Imagine If
Category: Social Services
Company: Bonham Carter Seventh Wave
Advertiser: The Heritage Agency
Product: Alexandria Township
Title: A Town Like Alex
Category: Multi Screen - Corporate
Company: O'MAGE
Advertiser: O'MAGE
Product: O'MAGE Video and Graphics
Title: O'MAGE Video and Graphics Showreel
Category: Multi Screen - Social Services
Company: Bonham Carter Seventh Wave
Advertiser: The Presidential National Commission
Product: Digital Technology
Title: Bridging the Digital Divide
Category: Mixed Media Campaign (Advertising and Design)
Company: TBWA Hunt Lascaris
Advertiser: ICC
Product: Cricket World Cup 2003
Title: It's Time To Get Your Tickets
Category: Poster Campaign (Advertising and Design)
Company: Ogilvy & Mather Rightford Searle-Tripp & Makin
Advertiser: WWF South Africa - The Conservation Organisation
Product: WWF South Africa - The Conservation Organisation
Title: Dolphin, Cheetah, Seabird
Category: Poster Campaign (Advertising and Design)
Company: Tequila Johannesburg
Advertiser: SABC Radio Airtime Sales
Product: SABC Radio Airtime Sales
Title: Sound Affects
Category: Mixed Media Campaign (Advertising and Design)
Company: Lowe Bull
Advertiser: Dulux
Product: Paint
Title: Any Colour You Can Think Of
Category: Television Campaign
Company: Net#work BBDO Advertising
Advertiser: Delta Motor Corporation
Product: Corsa Lite
Title: Raj Price
Category: Television Campaign
Company: TBWA Hunt Lascaris
Advertiser: ICC
Product: Cricket World Cup 2003
Title: Leg Break, Long Off, No Ball, Caught Out
Category: Television Campaign
Company: The Jupiter Drawing Room (South Africa)
Advertiser: MTV
Product: MTV - Crazy Monkey
Title: Trolley Riding, Bed Jumping, Prank Phone Call
Category: Radio Campaign
Company: Saatchi & Saatchi (South Africa)
Advertiser: Metropolitan Life
Product: Metropolitan Life - Education
Title: Churchill, Armstrong, Luther
Category: Radio Campaign
Company: TBWA Gavin Reddy
Advertiser: Apartheid Museum
Product: Apartheid Museum
Title: News Bulletin
Category: Press/Magazine Campaign
Company: King James
Advertiser: Independent Newspapers (Cape)
Product: Cape Argus Classifieds
Reproduction House Spin Images
Category: Outdoor Campaign
Company: Net#work BBDO Advertising
Advertiser: Total SA
Product: Total SA
Title: 1st Aid
Category: Outdoor Campaign
Company: TBWA Hunt Lascaris
Advertiser: Nando's
Product: Craving
Title: Gimp, Face Pack, Hospital, Scuba Diver, Shower Guru
Category: Press/Magazine Campaign
Company: Lowe Bull
Advertiser: Dulux
Product: Paint
Title: Freckles, Namaqualand, Bakki
Category: Press/Magazine Campaign
Company: TBWA Hunt Lascaris
Advertiser: Standard Bank
Product: Achiever Plan
Title: Timberland Boots, Boss Watch, Guess Wild, Coup
Category: Press/Magazine Campaign
Company: TBWA Hunt Lascaris
Advertiser: Tiger Brands
Product: Purity Fourth Foods
Title: Bibbed Boycotter, Luke Lockjaw, Projectile Boy
Category: Radio Campaign
Company: Net#work BBDO Advertising
Advertiser: Delta Motor Corporation
Product: Corsa Lite
Title: Raj Lite - Darth, Comparison
Category: Radio Campaign
Company: TBWA Hunt Lascaris
Advertiser: SABC 3
Product: Gazlam
Title: Sex In Egoli, Frazie
