The nominations are across multiple channels and include six coveted nominations for 10-year-long client, Pick n Pay, including ‘Best Print Magazine' and ‘Best Retail' for Fresh Living
for the Pearl Awards, and ‘Best Retail Consumer' for the CMA Awards.
In the digital space, Pick n Pay's weekly Supper Sorted mailer has been nominated in the ‘Best Use of E-mail' category for a second year in a row, after taking home Gold at the 2016 Pearl Awards.
Produced for Pick n Pay's digital channels, the Chef Sipho video series has been nominated for ‘Best Social' for both the 2017 Pearl and CMA Awards.Mindspace
magazine, produced for Old Mutual, was nominated in two Pearl Award categories for Best Print Magazine - for both design and editorial content.
John Brown Media as a group has received 25 nominations for the 2017 CMA Awards, with publications and team members from our offices on four different continents being shortlisted in 12 separate categories - highlighting John Brown's influence on a global scale.
Says Lani Carstens, John Brown South Africa Managing Director: “Whilst awards in and of themselves are not the most important gauge of successful content marketing, it is an honour to have received so many international nominations for the work we do for our clients. Given that the criteria for both awards is proven ROI, these nominations illustrate the excellence of our teams in producing content that truly engages customers, resulting in commercial success for our clients. It is a pleasure to see our hard work recognised globally.”
The full list of John Brown South Africa's nominations:
The Content Council Pearl Awards 2017 nominations
Best Print Magazine (Editorial) B2C – Fresh Living
, Pick n Pay
Best Social Media – Chef Sipho Videos, Pick n Pay
Best Use of E-mail – Supper Sorted, Pick n Pay
Retail – Fresh Living
, Pick n Pay
Best Print Magazine (Design) B2B – Mindspace
, Old Mutual
Best Print Magazine (Editorial) B2B – Mindspace
, Old MutualSee the full 2017 Pearl Awards shortlist
CMA Awards 2017
Best Retail Consumer – Fresh Living
, Pick n Pay
Best Social – Chef Sipho videos, Pick n PaySee the full list of 2017 CMA nominees
John Brown Media
John Brown Media South Africa is part of a leading global content marketing agency, with clients such as Pick n Pay, Old Mutual, Life Healthcare, FNB Premier, BMW, MINI, Discovery and Total locally, and Waitrose, John Lewis, RBS, Hannafords, Spinneys and Stokmann abroad. Their track record in helping their clients maximise customer engagement on multiple platforms is evident in both the diversity and longevity of the client portfolio. John Brown has 9 offices globally, including Cape Town, Johannesburg, London, Hong Kong, Madrid, Boston and Dubai. John Brown is part of the Dentsu Aegis Network Group.