Research will be key for successful growth and expansion for organisations across the continent. At Reputation Matters, we have pinpointed three key research aspects to keep in mind for 2020:
The percentage rating of an organisation’s reputation proves the extent to which people want to do business with an organisation and how much they trust their offering. Quantification gives companies bragging rights. I believe that sharing your reputation score will become best practice and a requirement when pitching for work. Every business will know what their Repudometer® score is.
This year-on-year comparison shows that the biggest positive jumps were Operational Capability (having the right tools and training on how to do things right), which was up by 10.7%, and Internal Dialogue with employees, which saw an increase of 10.1%. This shows that improved internal communication has a positive impact on operations and the delivery of products and services.
We are definitely anticipating an increase in organisational climate surveys in 2020.
This is why I think many companies decide to conduct the research themselves. We are seeing an increase in the number of companies conducting their own research in the hope to save costs. This is great, as companies are realising the value of getting more insights into their stakeholders. However, avoid falling into the following traps:
Automation is key and people want results now! There will definitely be a continued drive towards delivering faster, cheaper, insightful research.
Voice recognition - voice prompted research and chat bot surveys will become a lot more popular (but I think the novelty will fizzle out and rather frustrate the process than further it).
The most important thing is not to dismiss research. Keep track of, build and maintain your reputation. If you treasure it, you’ll measure it!
* Based on the results of eight Repudometer® surveys conducted up until October 2019