The company brought the concept of self-adhesive fleet graphics to South Africa 38 years ago and has introduced many technical developments, retaining its position as both an innovator and professional converter of self adhesive products.
Managing director, Blake Currie, believes that it was important for the company to refocus its attention and to explore other related opportunities in this sector. "This new division will allow us to take our current offering to a new level," he says.
It will be offering dedicated fleet branding services that include state-of-the-art design, manufacture, distribution, application and removal capabilities as well as an advanced fleet management system and a wide range of vehicle branding products.
"Our new division includes a renewed focus on truck tarpaulins for fleets. We believe that we are perfectly positioned to offer this market a total turnkey solution."
Fleet branding is an attractive option for companies seeking moving advertising opportunities. Research conducted in the US shows that moving billboards such as fleet advertising boost name recognition 15 times better than any other form of advertising.
For more information go to www.clarionmovingmedia.co.za.
