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BIC's education campaigns tackle learning and literacy challenges in South Africa

BIC is committed to tackling the challenges of education and literacy in South Africa with campaigns like the 'BIC Change a Future' educational roadshow, which provides under-resourced schools in Gauteng with learning tools and school materials.
BIC Boy brings excitement to schools and awards cash prizes to the winners
As an element of the campaign, BIC intends donating 1.2 million pens to under-resourced classrooms. When you purchase a specially marked pack of BIC stationery, one pen is automatically donated to the READ Educational Trust, which will distribute the pens on behalf of BIC. Since inception, over two million pens have been donated and BIC has made a substantial contribution to many learners.

BIC Boy motivates and inspires scholars to excel at school and complete their studies
The company has also launched a school art challenge being run concurrently with the roadshow, which encourages learners to get creative, brings excitement to schools and awards cash prizes to the winners.

"We are determined to enable as many learners as we can to focus on their studies," says BIC's marketing manager of stationery, Millicent Quoilin. "We also want to ensure that learners from various backgrounds have an equal chance of being the best students they can be. Today's learners are those who will be writing South Africa's future, so equipping our potential leaders with writing instruments is as important as having books to read."

BIC Boy roadshow promotes education and learning and encourages learners to reach their full potential
The roadshow promotes education and learning with the message 'the pen is mightier than the sword'. Zinto, an established brand activation and entertainment company, will be presenting interactive performances at schools, as part of the roadshow, with the popular brand mascot, BIC Boy, to motivate and inspire scholars to excel at school, complete their studies and reach their full potential.

BIC's school art challenge is run concurrently with the roadshow
Zinto specialises in creating new platforms for brands to engage with the youth market and contribute to socially conscious initiatives. Their edutainment format assists the learning process by using the power of dance and music to communicate key messages to the youth. The visual nature transcends communication and language barriers, enabling students to learn while enjoying the experience.

Michelle Combrinck, CEO and founder of Zinto says, "There is an opportunity for corporates to identify critical areas in South Africa's infrastructure, such as education, health and job creation, and we are extremely proud to work alongside BIC and contribute to education in such a meaningful way. We know this campaign can grow into something unprecedented."

For more information, contact Loshanee Moodaley from Zinto on 011 553 1000.

Zinto Activation Group
Zinto is a one-stop activation shop that creates tailor-made campaigns from strategy and development to full execution and campaign feedback.



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