A comprehensive online directory for all sectors
The Botswana Yellow Pages Online Directory website is aimed at being the most comprehensive online business directory for Botswana, providing information on businesses, communities and government. Users will also be able to obtain up-to-date information on products and services, tourism, recreation and entertainment, with contact details for suppliers in each category. With enhanced search fields, the directory is searchable by business name, business category or generic keywords.
Business and advertising opportunities
The website offers businesses a number of options to promote themselves through advertising, and lists approximately 16 000 business entries covering the whole of Botswana.
Evelyn Zhuga, director of A C Braby Botswana, elaborates: “We are very proud to launch the first comprehensive online business directory website for Botswana. It is a powerful extension of our range of products serving the Botswana business community and a great tie-in with our long-standing publishing of the printed Botswana Yellow Pages directory.”
Zhuga further believes that the new online directory will provide many opportunities for advertisers to maximise their exposure by placing adverts in both the printed and online versions of the Botswana Yellow Pages Directory.
Enhancing the online channel in Botswana
The Botswana Yellow Pages Online Directory promises to be a valuable addition to the online marketing channels available to businesses and advertisers in the region.
“As we see Botswana embrace the ever-growing set of new communication technologies in mobile and on the Internet, we are happy to lead the way in offering this service to the Botswana business community. With it we aim to further promote trade and marketing of their products and services,” says Zhuga. “And given the increasing importance of online marketing, it makes good sense to offer this type of opportunity to businesses in Botswana, thus also contributing to the economic growth of the country.”