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A fresh new look for TPP's BeautySouthAfrica

The pre-shop beauty stop launches a brand new magazine site.

The business of beauty is booming online. There is a plethora of beauty bloggers, vloggers and influencers (some good, some not so good). As a result, online retail for cosmetics is growing, as demonstrated by the investment made by various retailers to sell more beauty products online. With no national content authority for all things beauty, TPP saw an opportunity to create a central platform from which to get trustworthy information. BeautySouthAfrica is an online beauty magazine that provides readers with the latest beauty news, tips, trends, expert advice and detailed product reviews. With over 1,000 products (and counting) listed on the website, BeautySouthAfrica aims to be South Africa's number one pre-shop beauty stop.

The revamp of the magazine site includes a fresh, clean look which is in line with and reminiscent of the clean lines and glamour of a beauty department store. "We have improved the functionality and redesigned the look and feel to be in line with current digital trends. We have also launched a fully functional mobisite, optimised for any device which we are extremely excited about," says Anien Botha, Beauty Editor for BeautySouthAfrica. From the latest international make-up trends to the hottest new products on the market, BeautySouthAfrica offers insights into the dynamic and glamorous world of beauty. Want to sample a new product but not sure if it is for you? The extensive product listing provides in-depth reviews of all the hottest products from your favourite brands. Have a beauty question? Ask one of the experts for their professional advice. It's all about helping users to make informed decisions in their final step before purchasing a product.

With a reach of over 37,000 average users monthly and a following of nearly 100,000 across it's social platforms as well as a bi-weekly newsletter, BeautySouthAfrica is a formidable player for brand exposure in skincare and cosmetics.

TPP are experts in creating and executing beauty and fashion content marketing strategies. If you need guidance in this area, or would like to partner with BeautySouthAfrica, get in touch with us.

The Publishing Partnership's press office

The Publishing Partnership TPP is one of South Africa's leading content marketing agencies. We specialise in reaching brands' customers and driving consumer action.
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