"In summer 2009, we asked unemployed direct marketers how long they had been looking for a job," said Jerry Bernhart, principal of Bernhart Associates. "We decided to ask that same question one year later. Like last year we broke down the results by levels of compensation, and for the first time we've segmented results by age."
The survey focused on respondents who said they are currently unemployed and are actively searching for a full-time direct marketing position. The survey's results, therefore, exclude those who are looking only for part-time work, currently employed, or unemployed but only passively looking.
Here are the 2010 survey's key findings:
According to Bernhart Associates' 2010 survey, 21% of unemployed respondents said they have been actively looking for a full-time direct marketing job between 1 and 3 months. 12% said their search has lasted from 4 to 6 months, 9% said they have been looking for between 7 and 9 months, and 10% said they have been on the job hunt 10-12 months. The remainder, 48%, has been looking for more than a year.
When the results were broken down by salary, Bernhart said the survey reveals that lower-paid direct marketing job seekers are experiencing only slightly more success finding jobs more quickly than those in the higher-salary brackets.
However, when broken down by age, Bernhart said the differences are more dramatic. "In the 30 to 39 age bracket, all respondents said they had been searching for a new job for less than one year," he said. "But those between 50 and 59, half have been looking for more than a year. And if you are older than 60, you can pretty much expect to be looking for at least 18 months."
Bernhart pointed out that survey results are consistent with the challenges facing the overall US labour market. "In July, the US Bureau of Labour Statistics reported that the nationwide median length of unemployment was 22.2 weeks, or approximately 5 months. While that is significantly less than the median for direct marketers, many direct marketing-related job categories require more specialised knowledge, more training, and higher levels of educational attainment than other jobs that fall into the unskilled labour category."
A total of 448 individuals responded to the random survey, which was emailed the week of August 16 to more than 9000 direct marketers across the country.
Rather than wait another year, Bernhart said he will repeat the Unemployment Search Survey in about six months in order to track changes.
Bernhart announced that his quarterly Digital and Direct Marketing Hiring Survey for the fourth quarter will be emailed out in the end of September. The third quarter report showed declines in all key employment indicators, reversing an upward trend during the first half of 2010.
Employers who would like to participate in the next Employment Survey should send an email with the subject "Opt-In" to survey@bernhart.com, or they can sign up on the Bernhart Associates website.
Bernhart Associates Executive Search, LLC, is owned by Jerry Bernhart, a leading and nationally recognised digital and direct marketing recruiter, writer, and speaker. Founded in 1991, Bernhart Associates today recruits for positions at all levels in multichannel direct marketing, CRM, e-commerce, database marketing, business development, and marketing analytics.
Respected as a leading authority on issues related to digital and direct marketing recruiting, Jerry Bernhart is a frequent speaker at national marketing conferences and is often quoted by the industry news media. Jerry has written dozens of articles for the leading online and offline direct marketing publications.
The Bernhart Associates' quarterly Digital and Direct Marketing Employment Survey, now in its 10th year, has become the most widely followed employment report in digital and direct marketing and measures employers' hiring plans for the coming quarter. It is claimed to be the only forward-looking employment survey of its kind in digital and direct marketing and is reputed to be unparalleled in size and scope.
Bernard (Bernie) Silverman and Affiliates of Naperville, IL, contributes research and analysis for the Bernhart Associates Quarterly Digital and Direct Marketing Employment Report. Bernie can be reached at moc.namrevlisb@einreb.
Douglas Berger Communications, New York City, provides communications services for the Bernhart Associates Quarterly Digital and Direct Marketing Employment Report. Doug is the former Director of Executive and Member Communications for the Direct Marketing Association. He can be contacted at moc.liamg@cynregrebsalguod.
