The National Business Awards was introduced in 2002 to recognise the success, innovation and ethics of South African companies and organisations across all industry sectors. The awards are presented in association with SA’s Top Performing Publication to honour South Africa’s industry leaders through the acknowledgement of innovative business processes, product development, enterprise, sustainability and overall business success.
The Data Excellence Award is given to an organisation that best describes and defines data excellence and this award reaffirms our belief that the right data has the power to drive growth for businesses and transform markets.
Competing against many of the region’s prominent companies from diverse industries, Nielsen was recognised for its depth and breadth of coverage in South Africa and the sophisticated tools and technology that Nielsen is using for providing market intelligence to its clients.
Commenting on the significance of the award Nielsen Africa MD Bryan Sun
says: “We’re honoured to receive this prestigious award that celebrates the core of our business – providing accurate, insightful, and actionable data.”
“Data excellence is the backbone of our company, and the award validates our efforts to provide a truly complete picture of our complex and changing marketplace. It’s what drives growth for our clients and transparency for the wider market. We continue to enhance our solutions with technology advancements and by leveraging next generation tools like image recognition, machine learning, artificial intelligence and cloud based computing to provide quality data, faster to the industry.” concluded Sun. About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.